BOSSes Anne Ganguzza and Lau Lapides dive into how to cultivate hope and resilience in the ever-evolving voiceover industry. Their inspiring conversation explores discovering your strengths, overcoming challenges, and taking action to achieve your dreams. They emphasize the importance of self-love, nurturing your community, and understanding your true purpose to remain joyful and hopeful. Anne and Lau share practical strategies for educating yourself on industry trends, adapting your marketing approaches to reach diverse clients, and even exploring self-production to build your skills and discover new passions. By embracing change and leveraging your entrepreneurial spirit, they empower voice actors to not just survive, but truly thrive and build the best year ever in their careers.

 

00:02 - Anne (Host) Hey, are you looking to unlock a better you? My Life Transformation Coaching Services are here to help. We'll work together to discover your strengths, overcome your challenges, and achieve your dreams. Let's take that first step towards your best self today. Visit anneganguzza.com to get started.

00:23 - Speaker 2 (Announcement) It's time to take your business to the next level, the boss level. These are the premier business owner strategies and successes being utilized by the industry's top talent today. Rock your business like a boss, a VO Boss. Now let's welcome your host, Anne Ganguzza.

00:42 - Anne (Host) Hey everyone, welcome to the VO Boss Podcast and the Boss Superpower Series. I'm your host, Anne Ganguzza, and I am here with my absolutely wonderful friend and lovely co-host, Lau Lapides. Hey, Annie. Hello, I'm excited to be back.

Hello Lau. I love chit-chatting, and you know what, it's been so long. I know, and we're here at the top of another year. Well, actually, a few months into another year, and I'll tell you what, it's been a little turbulent in a lot of ways. Gosh, I've had a lot of friends who have had some health issues. It's a new administration out there. The voiceover industry is still fighting against synthetic voices and AI, and I think let's talk about what's happening in the industry and what maybe our predictions are for this year, because I am determined and committed to have the best year ever.

01:33 - Lau (Guest) Oh, I love that. I mean, I just went to see a theater show, a professional theater show, in Connecticut. That was a big topic of conversation: how do we have hope? How do we still have hope in what we do as people in the world and also in our professions, and really coming in with that mindset, despite all odds, despite what's happening, despite whatever oppression you're feeling and moving through, how do we find hope in what we do? I'd love to hear, you know, start out with some of those mechanics of like how do I wake up and get hopeful about our profession? I love that.

02:10 - Anne (Host) What a great way to start. I love that. So I think that, now more than ever, we need self-love, right? We need self-love, we need to find the things that we're grateful for in our lives, and we need to have our community, and that, I think, is going to help us continue to have hope. I mean, I feel like those are the three necessary things that I need for me to remain joyful and be hopeful and continue to see progress in everything that I do and have a purpose, right? I really think that understanding what is your true purpose in life, finding your true purpose—which I think might be a lifelong search—but I have a good idea of what I think my purpose is and what I want to do in my lifetime, and I try to keep my eye on that mission, and that keeps me, along with people who I love and who love me, and that keeps me hopeful.

03:06 - Lau (Guest) That's great. I also feel like the next step for me is to start with that and then to take action. Because for me, I'm very much an action-based, execution-based person. So I wouldn't be happy staying in a zone where I have a thought, I'm excited about the thought, or I'm connected to something larger than myself. I'm really investigating that thought, but now I want to do something.

03:34 - Anne (Host) Yeah, and in that action, now you have to execute. Now you have to execute. I love that. I think that's a natural progression for anybody that wants to realize their goals is that you can write them down. All you want, right, but you've got to take steps and have action. You've got to take steps.

03:49 - Lau (Guest) So in our industry, that is the question: how do I go ahead and take a step every single day, whatever is going on in the industry? We see a lot of moves and changes in the industry. How do I take a step every day towards being hopeful and towards being optimistic and towards really something that's action-based? That's the question of the day.

04:12 - Anne (Host) Well, I think number one, if we step back and we take a look and we realize that we are indeed not just creatives, but we are entrepreneurs, we are business builders. First of all, take solace and give yourself props and be prideful in the fact that you are a business entrepreneur. And bar none, if the voiceover industry dropped tomorrow, right, you are an entrepreneur, you are a business owner, you know how to take something from nothing and build it, right? Because that's what you're doing now, building your voice acting career. And wherever you are in the journey, you just have to realize what an entrepreneur you are. And so, no matter what it is that you do, right, you can build your business and move forward in it, or move forward in it. There are always choices.

04:59 And so that's number one: stepping back and looking at it, I think, from the larger perspective and the fact that we have built skills, not just in our voices, not just in acting, but in our business acumen, and that is helpful, right? And so if voice acting kind of takes a dip, right—and I don't honestly, it's not—I really believe that, I don't think that it's going anywhere, I think it's right where it always has been and might even be more important this year. But for whatever reason, we always have to have like what's our plan B? I mean, this is why I always like to have like my different side hustles, side gigs. We've talked about that multiple times. So looking at that picture and there's my hope, right, I've got skills beyond voice acting that can help me to survive no matter what happens, right?

05:46 No matter what happens, no one can take that away from me. No one can take away my education, no one can take away my intelligence, no one can take away my work ethic, right? And that, to me, gives me hope.

06:00 - Lau (Guest) You go, girl. I love that, my resilience. You know, I think you're talking about too, Annie, something that's really important, and that is when we hone in and we GPS into our career. I think we do forget that we're whole people. Yeah, we're whole people that have a lot of skills.

06:16 - Anne (Host) We don't just have one skill. A lot of craft, no, no, no, we can do an awful lot of things. Now.

06:25 - Lau (Guest) We love to call it side hustle, but it may not be a side hustle. It may be an integral part of your life, your business, your world, that makes you feel whole, that makes you feel stabilized. You know, oftentimes with actors, we'll call it a survival job, but it may not be that. It may be something that helps you build your world. So I think that's important. I also think you should be looking at the market. You and I are always like, what's happening?

06:46 What's competition doing? What's this one doing? What's happening here? What are the trends?

06:51 - Anne (Host) Right, very important.

06:53 - Lau (Guest) But what's important about doing that, besides the logistical stuff, is to inspire yourself, sure.

07:01 - Anne (Host) If.

07:01 - Lau (Guest) I can't think of anything else. Like I am really out of thoughts today. I feel burned out, which is very common now. Entrepreneurial burnout. I don't have any more to give. I've been doing this a long time. I don't know what's going on. Ah, let me go into the world and let me see what others are doing to inspire me.

07:17 - Anne (Host) Oh yeah, I love that. Get outside my bubble.

07:19 - Lau (Guest) Goodness, there's. So not to be a copycat, but to feel like there's a lot of options, there's a lot of ways of thinking about what we do. I'm just stuck like a writer. A writer gets writers, they get stuck, writer's block, writer's block, right, and they have no more ideas, or so they think. And then some action gets them unstuck and opens up the floodgates.

07:40 - Anne (Host) Absolutely. Go on a vacation, go people-watch in New York City or, you know, that kind of—I used to do that all the time—to step outside of your bubble, and that will help you to really get that mind going. So I'm going to say that number one, there's so many things that we can do for ourselves to continually see success and find fulfillment in what we do. Continually see success and find fulfillment in what we do, and I think if voice acting is it for you, right, don't forget about continually building up your business skills and don't forget about, like as we just talked about, educating yourself and really going out there and understanding what the trends are. Now there's been a big shift in the administration, right? How is that going to affect sales of companies? How is that going to affect advertising? There's so much we can go out there and learn, right, and we don't know it all right away. I don't know it all right away, but I can