DiscoverHospitality Social Media Marketing NewsHoteliers using last click attribution to track ROI of social media marketing.
Hoteliers using last click attribution to track ROI of social media marketing.

Hoteliers using last click attribution to track ROI of social media marketing.

Update: 2019-10-26
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In this special edition podcast I discuss why hoteliers should not be measuring social media ROI via last click attribution as reported by Google analytics. This is a flawed approach and an approach that short changes your social media marketing efforts.
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Hoteliers using last click attribution to track ROI of social media marketing.

Hoteliers using last click attribution to track ROI of social media marketing.

Dj Vallauri