For this eleventh Episode Fabian Nendza travelled to Stockholm with the Hew Horizons Podcast team to meet Eva Karlsson personally in the Houdini Head office.
The CEO of Houdini Sportwear Eva Karlsson is pretty much understood as a true visionary. She thinks in systems and takes a broader perspective on sustainability. At the center of Houdini’s philosophy is functional circularity: the collection is produced with the best available technology and circular services are offered to Houdini’s clients to enhance their lifestyles. Houdini’s actions are guided by a regular Planetary Boundary Assessment (Stockholm Resilience Center) to understand their own actions within a broader context and to make corresponding choices.

And as you will find out in this podcast, Eva Karlsson is not afraid to ask the kind of questions that go deeper than we have answers for. She and her inspiring team are meeting the challenges we are all facing with courage und foresight.

More about:

• Houdini Spotswear


• The Houdini Menue


• Natural Materials

More Information on Circularity and

• Design


• Reuse


• Rental


• The Houdini Planetary Boundaries Assessment

More on Planetary Boundaries by the Stockholm Resilience Center