How 100 fake reviews nearly ruined my business
Update: 2025-08-12
Description
In this Decode episode, Danielle and I are joined by Melissa Hickson, award-winning owner of Prime Residential Property Management in Melbourne.
Melissa shares a shocking story about her Google Reviews. One that saw her 4.9-star rating drop in a number of days when over 100 one-star reviews were posted by a spammer. It's the digital version of a home invasion. You'll hear how this ambush shook her to the core, required a significant amount of time and effort to rectify, and impacted her business.
Melissa explains why you should never take your Google reviews for granted, and how to proactively build a client review strategy that protects your reputation.
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