As the creator of The Marketing Meetup, Joe Glover has built one of the most popular, respected, and emotionally resonant communities in the industry.

In this episode, he shares a refreshingly human take on community building, leadership, and the kind of cultural values that drive real engagement—both online and off.

Explore in this episode:

(00:00 ) Intro

(01:41 ) How do you know if you have a community

(04:20 ) What exactly IS a community

(11:37 ) Community is NOT a sales channel

(21:36 ) Don’t build a community; build a culture

(29:58 ) Finding the sprouts of community culture

(37:44 ) Getting people to keep coming back

(44:59 ) Can a community continue without its founder?

(58:04 ) Why is TMM an Events Company vs a Media Company(

01:02:21 ) Promoting events(

01:05:32 ) The role of storytelling in community

(01:07:47 ) The purposefully planning behind the first TMM conference

(01:10:51 ) The power of good (and bad) networking events

(01:23:57 ) Mobilizing a team of event organizers

(01:29:34 ) The 10 magic moments essential for event success

(01:36:34 ) Baiting Ryan Reynolds to join TMM

(01:38:43 ) Outro

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Where to find Joe: LinkedIn: (https://www.linkedin.com/in/josepheglover/)

Website: https://themarketingmeetup.com/

Where to find Tim: LinkedIn: (https://www.linkedin.com/in/timsoulo/)

X: @timsoulo

Website: https://www.timsoulo.com/

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Referenced in this episode:

👤 People Mentioned

Dave Gerhardt (Founder of Exit Five)LinkedIn: (https://www.linkedin.com/in/davegerhardt/)

Website: https://www.exitfive.com

Crystal Carter (Head of SEO Communications at Wix)

LinkedIn: (https://www.linkedin.com/in/crystalcarterseo/)

Kelvin Newman (Founder of BrightonSEO)

LinkedIn: (https://www.linkedin.com/in/kelvinnewman/)

Event: https://brightonseo.com

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