How AI is influencing SEO keyword strategy with Cath Fowler (EXPERT)
Update: 2025-11-05
Description
Bringing on AI as your intern, not the team leader
Today you'll be hearing from another expert from the big Recipe course. For this episode, I've invited Cath Fowler, Copywriter and Keyword queen to explain how AI is affecting keyword research, her top tips, and why AI hasn't put her out of a job yet.
Tune in to learn:
- How AI is changing keyword research
- How prompts can uncover long tail keyword opportunities for you
- What risk comes with the overuse of AI
- Why human judgment is still absolutely critical
- Cath's predictions on where AI-driven search is heading in the future.
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