In the past decade, shifts in advertising laws have continuously reshaped the beauty business. What did the industry look like before #ad was enforced? How did brands dodge disclosure rules, and when did we stop trusting influencer beauty reviews? Despite its significance, influencer-related legislation rarely gets spoken about.

In 2024, authorities are finally catching up with the impact of influencers—great news for consumers, but a challenge for marketers. In this episode, we explore how brands are navigating today’s regulations, the missteps to avoid, and how to build consumer trust while maximizing reach.

If you enjoyed this episode, don't forget to follow the podcast and subscribe to our newsletter for all the latest beauty insights and data - https://barefaced.substack.com/

Otherwise, you can check us out everywhere else https://beacons.ai/barefaced

RESOURCES:

• University of Manouba, Youtube vlogger's popularity and influence: The roles of homophily, emotional attachment and expertise, https://www.sciencedirect.com/science/article/pii/S0969698919303911#:~:text=In%20turn%2C%20the%20vlogger's%20popularity,effect%20on%20the%20vlogger's%20popularity.
• ACCC, Subscribe to media releases, https://www.accc.gov.au/about-us/news/subscribe-to-media-releases-and-speeches
• Social Law Co, Social Media Lawyers, https://www.instagram.com/sociallawco/

---

Hosted on Acast. See acast.com/privacy for more information.

Get full access to barefaced at barefaced.substack.com/subscribe