How Akruti Babaria Is Reimagining Culture for the Next Generation
Update: 2025-10-06
Description
What started as one mom’s search for toys and books that reflected her South Asian roots turned into something much bigger. Meet Akruti Babaria, the “story auntie” who transformed her passion for cultural storytelling into Kulture Khazana — a brand now proudly featured on Target shelves. This is the story of how representation, purpose, and play came together to build a movement.
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