How An Innovative Credit Union Is Approaching Customer Segmentation

Update: 2023-10-25

Description

David Eldred, chief experience officer at Solarity Credit Union in Washington state, details his institution's approach to segmentation and the key lessons they've learned along the way.

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How An Innovative Credit Union Is Approaching Customer Segmentation

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How An Innovative Credit Union Is Approaching Customer Segmentation

Rutger van Faassen

How An Innovative Credit Union Is Approaching Customer Segmentation