How Awe is Transforming Sustainability, Health and Marketing
Update: 2024-11-14
Description
HEC research academic Craig Anderson has been exploring the impact of “awe” on Corporate Social Responsibility, CSR, and well-being for over a decade. The specialist in affective science recently published a paper on culture and awe, comparing the emotional approach of Americans and Chinese to this phenomenon. Anderson’s research was at the heart of a 2023 National Geographic documentary “Operation Artic Cure” which traces the use of awe to alleviate PTSD in veteran soldiers. The American academic shares his insights into a new science reshaping policies in sustainability, marketing and health.
Find the written highlights on Knowledge@HEC here.
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