How Baby2Baby turned one photo into thousands of diapers

Update: 2019-12-03

Description

Kelly Sawyer Patricof and Norah Weinstein knew they wanted their nonprofit, Baby2Baby, to do big things to help kids living in poverty. But they didn’t realize that a photo featuring Jessica Alba and Nicole Richie at one of their first events would lead to a donation of 100,000 diapers and a totally new strategy for growth. They talked with us about running their nonprofit as a business, working together as co-presidents and why their work is nowhere near done.

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How Baby2Baby turned one photo into thousands of diapers

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How Baby2Baby turned one photo into thousands of diapers

Marketplace / Kai Ryssdal

How Baby2Baby turned one photo into thousands of diapers