How Ban.do & Starbucks Collaborate: Lana Hansen
Update: 2020-02-14
Description
We're so excited to introduce you to Lana Hansen, Chief Growth Officer at Lifeguard Press/ban.do & the Founder / CEO of LHINC.
Lana is a born connector, and the Founder and CEO of LHINC (pronounced Link).
A seasoned growth strategist, she's the central hub and secret weapon leading partnerships for many of the most exciting brands, designers, and retailers working across fashion and lifestyle today. Identifying new business opportunities and seamlessly connecting clients from Starbucks to Sephora, she knows how to mobilize consumers and deliver inspired product to grow your business.
Her role is wholly focussed on collaborations & partnerships as a means to grow brands, so we are so excited to take a peek behind the scenes of Starbucks x Ban.do collaborations, & how ban.do approach collaboration marketing as part of a dedicated partnerships team.
A big thank-you to Microsoft Store Sydney for supporting this podcast, you can book into one of their free business workshops or consultation HERE
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