How Batch Cracked The Code For Group Travel
Update: 2025-12-09
Description
Mike Petrakis, Co-founder & CEO of Batch, joins the podcast to discuss how they became the top app for planning group celebrations like Bachelorette parties. He dives deep into Batch's evolution from a commission-based Online Travel Agency (OTA) model to a "digital billboard" marketing engine for small businesses.
In this episode, we cover the secrets to their B2C acquisition, how they leverage virality (K-Factor) , and their strategy for building a strong, well-positioned brand.
Tune in to hear why Mike believes owning the customer is key in the age of AI and how Batch is building the "celebration economy".
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