DiscoverThe Shoes Off PodcastHow Brendan Dunne Built Sneaker Media and What’s Really Going On Inside StockX
How Brendan Dunne Built Sneaker Media and What’s Really Going On Inside StockX

How Brendan Dunne Built Sneaker Media and What’s Really Going On Inside StockX

Update: 2025-11-04
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In this episode of The Shoes Off Podcast, Seth Fowler and Osman Cueto sit down with Brendan Dunne. One of the most influential voices in sneaker culture. From his early days at Complex Sneakers and hosting Full Size Run, to his new role at StockX, Brendan shares how he helped shape modern sneaker media and why the resale market looks so different today.

The guys dive deep into the evolution of sneaker storytelling, what really happens behind the scenes at StockX (including how authentication actually works), and how brands like Nike, Jordan, and New Balance have changed their strategies over time.

Plus, Brendan opens up about the early days of sneaker blogging, interviewing legends like Ronnie Fieg, and what’s next for the culture as hype continues to shift.

Check out Brendan Dunne
https://www.instagram.com/brendandunne/#
https://x.com/brendandunne?lang=en

Check out APTHCRY's IG: https://www.instagram.com/apthcry/
Check out APTHCRY: @apthcry2020 
Check out Seth's Channel:  @SethFowler  
Check out Osman's Instagram: https://www.instagram.com/occman/
Check out Seth's Instagram: https://www.instagram.com/realsethfowler

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How Brendan Dunne Built Sneaker Media and What’s Really Going On Inside StockX

How Brendan Dunne Built Sneaker Media and What’s Really Going On Inside StockX

Seth Fowler