How Brex Cash Almost Emptied Out The Company ATM
Update: 2021-11-23
Description
Look, launching your first product is tough. Of course. But as someone somewhere might’ve once said: It’s the second product that can kill you.
Henrique Dubugras launched Brex as a corporate credit card for early-stage companies. And the company’s second product, Brex Cash, was met with high customer (and investor) expectations. But after a series of pushed releases and a bunch of missing tools, Henrique started questioning everything.
Henrique talks about how he made the decisions to keep pushing the launch of the product, how he rethought the definition of success, and ultimately, pulled it all off.
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