DiscoverTransforming BiopharmaHow CRM can help pharma break barriers and transform customer engagement
How CRM can help pharma break barriers and transform customer engagement

How CRM can help pharma break barriers and transform customer engagement

Update: 2025-04-18
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Description

Drive behavior-changing personalized customer engagement at scale by addressing customer barriers with a powerful customer relationship management (CRM) system. ZS experts Omer Hancer, Namita Powers and Srihari Sarangan talk with Maria Whitman about how companies can get started.

Highlights include:

·       Why now is the pivotal moment for pharma to embrace CRM as a strategic, customer-centric tool 

·       How to orchestrate roles, content and collaboration by pinpointing customer barriers and challenges 

·       The crucial role of field feedback in creating a responsive learning system 

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How CRM can help pharma break barriers and transform customer engagement

How CRM can help pharma break barriers and transform customer engagement

ZS