Professor Wayne Visser reveals how environmental sustainability and social responsibility can reduce a company’s risk of financial loss. To evaluate which reputation risks have the most potential to damage a company, this episode describes how to conduct a Stakeholder Materiality Assessment as input for a Risk Register. Professor Visser then explains how to align a company's corporate responsibility initiatives with the highest-impact issues, to prepare and inoculate against reputation damage, in the event that a potential trigger for a PR crisis occurs.