DiscoverThe StrategyStory PodcastHow Can I Craft My Business Story? - Mini Masterclass 2
How Can I Craft My Business Story? - Mini Masterclass 2

How Can I Craft My Business Story? - Mini Masterclass 2

Update: 2023-11-08
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Description

Learn how to be a better storyteller by listening to this Mini Masterclass led by Kate Hooper, ex-BBC broadcaster and digital communications whizz.


You'll not only find out why storytelling is so important for businesses, but you'll also learn how to craft a great story in 3 simple steps.


Themes and Topics:



  • 2:00 - Why do storytelling for business?

  • 4:45 - Step 1 - Know Your Audience

  • 9:32 - Step 2 - Key Elements of Your Business Story

  • 12:43 - Step 3 - Structure Your Story

  • 17:20 - Conclusions - What's the pay-off?


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How Can I Craft My Business Story? - Mini Masterclass 2

How Can I Craft My Business Story? - Mini Masterclass 2

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