Today on the Salesforce Admins Podcast, we talk to Eddie Cliff, VP of Product Management at Salesforce. Join us as we chat about Salesforce Foundations and how it can give you access to even more capabilities within Sales, Service, and beyond.

You should subscribe for the full episode, but here are a few takeaways from our conversation with Eddie Cliff.

Introduction to Salesforce Foundations

Eddie is the lead PM for Salesforce Foundations, and he’s here to tell us how it can be a game changer for orgs looking to incorporate AI. Now, if you’re a longtime listener to the podcast you know that AI tools are only as good as the data you give them. And while Data Cloud is meant to help you bring all your data into one place, it’s not always easy for customers to make the transition.

That’s where Salesforce Foundations comes in. It adds the basic capabilities of Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, Data Cloud, and Agentforce to your org, for free.

How to get started with Salesforce Foundations

The goal with Salesforce Foundations is to make it easy to get that 360° view of your customers. As Eddie says, their philosophy is “Easy by default, advanced by choice.” And you’ll find that as you start doing more with segmentation and personalization, you’ll realize just how much further you can go.

Right now, customers with Sales or Service EE or UE can get Salesforce Foundations for free. All you have to do is go into Setup and click on the Salesforce Foundations node, and you’ll be presented with a handy-dandy checklist with everything you need to get started.

Preparing for Agentforce

Foundations makes it easy to get your org ready for Agentforce. That’s why Eddie and his team have included a freemium version of Agentforce in Foundations. “What’s really cool,” he says, “is that as you do more and you use more of these cross-cloud capabilities, your data in Data Cloud gets richer and more powerful and so does Agentforce.”

There’s a lot more in this episode about how Foundations was developed, what’s coming in the future, and the ins and outs of sea kayaking, so be sure to take a listen. And don’t forget to subscribe so you never miss an episode of the Salesforce Admins Podcast.

Podcast swag

• Salesforce Admins on the Trailhead Store

Learn more

• Trailhead: Salesforce Foundations: Quick Look


• Help docs: Considerations for Salesforce Foundations


• Salesforce Admins Blog: Connect Teams and Data with the New Salesforce Foundations

Admin Trailblazers Group

• Admin Trailblazers Community Group

Social

• Eddie on X


• Salesforce Admins on LinkedIn


• Salesforce Admins on X


• Mike on Threads


• Mike on Tiktok


• Mike on X

Full show transcript

Mike:

This week on the Salesforce Admins podcast, we’re talking with Eddie Cliff, VP of Product Management at Salesforce, about some exciting developments in Salesforce Foundations. It was the subline to Agentforce that you heard at Dreamforce this year. Eddie has been at Salesforce for nearly 14 years, transitioning from roles in go-to-market and solution engineering to now product management. And in this episode, Eddie shares insights into the evolution of Salesforce products like Starter, Pro Suite, and we learn about Salesforce Foundations.

Now, before we get started, I just want to make sure that you’re subscribed to the Salesforce Admins podcast on whatever platform you get your Salesforce podcast on. Go ahead and click that subscribe, or sometimes it’s a follow button. And that way, when new episodes come in every Thursday morning, they will be downloaded to your phone. So with that, let’s jump into our conversation with Eddie where he explains how Salesforce Foundations is designed to give customers access to even more capabilities within sales, service and beyond, including all of their existing Salesforce implementations at no cost. So Eddie, welcome back to the podcast.

Eddie Cliff:

Hey, thanks for having me again. Good to be here.

Mike:

Yeah, absolutely. Well, product managers that work on good features that admins love, we love to have on the podcast. So if people aren’t avid listeners, let’s refresh their memory. Tell me what exactly you do at Salesforce and how you came to be?

Eddie Cliff:

Yeah, definitely. So my name is Eddie Cliff, VP of Product Management, leading product for our Starter, Pro and now Foundation Suite, which I’m really excited to talk about today. I’ve been at Salesforce for almost 14 years now, and I’ve done a variety of roles, from go-to-market and sales and solution engineering and customer success prior to moving into product management about eight years ago now.

Mike:

Wow, I didn’t know you were an SC. I don’t think you said that in the last podcast. That’s awesome.

Eddie Cliff:

Yeah, SCs are amazing in what they can bring from their technical understanding and how Salesforce works, but also working with our customers to understand their requirements and needs, and ultimately designing the solutions that they can present back to the customer to hopefully prove out the value of Salesforce as they look to explore it. So actually, have a couple of SCs on my team… Well, former SCs that are now PMs. SCs make really great PMs because of that solutions mindset that’s really tied to customer outcomes, which is super valuable.

Mike:

Yeah, no, I hear you. I also steal from the SC pot as well because they make for good evangelists too.

Eddie Cliff:

Definitely.

Mike:

And they help us present and run demos at Dreamforce, so it doesn’t hurt. Speaking of Dreamforce, maybe not lost in, but the byline under Agentforce was Salesforce Foundations, which we announced, and your leading as the PM force. So let’s talk about what Salesforce Foundations is.

Eddie Cliff:

So it was buried there at the very end of the keynote. So perhaps some people missed it because it was all about Agentforce and it was an amazing keynote. But we’re really excited about Foundations because it’s going to help customers unlock Agentforce. And so before I talk about Foundations a little bit more, I want to take a step back to talk about AI in general, which I know is top of mind for a lot of businesses today and probably a lot of the admins listening today. And I promise we’re going to get to the meat of Foundations, but I think it’s important to talk about this first. So first and foremost, great AI starts with great data, and you can only have great data if all of your apps and systems are connected and you have that single source of truth. And that’s what Data Cloud really does for a lot of our customers.

Now, bringing all that data into one system will lead to happier customers because now you can do targeted marketing, smarter commerce, and more effective sales. And what’s really cool is that this also gets all of your data centrali