Canalys predicts that global sales of third-party vendor software and services through cloud marketplaces will hit US$45 billion by 2025, up 84% CAGR over five years.

There are some real secrets to how your B2B company can leverage Cloud Marketplaces within your GTM strategy.

Kelly Schwedland is the CEO of Torchlite, a cutting-edge partner relationship management platform. 

Kelly is an expert when it comes to scaling startups, having worked on over 30 companies. Two angel backed companies, three companies with exits, and has grown another company to over $3 million in Monthly recurring revenue. At OpenInsights, Kelly helped build a relationship with Google Cloud that helped that startup go to market and scale.

Be sure to check out these great clips from the show:

• 00:23 Understanding the Growth of SaaS Software
• 00:57 Deep Dive into Cloud Marketplaces
• 01:32 Kelly Schwedland's Journey with Torchlite
• 02:26 The Role of Partnerships in Scaling Startups
• 04:35 Understanding Hyperscalers
• 05:15 Masterclass on Cloud Marketplaces
• 05:43 The Importance of Partnerships in the Current Market
• 06:08 Understanding Cloud Marketplaces
• 10:38 The Future of Cloud Marketplaces
• 15:22 Leveraging Cloud Data to Identify Buyers
• 18:09 Building Valuable Partnerships
• 19:16 The Power of Belief and Success Stories
• 19:51 Exploring Transaction Management in the Cloud
• 20:19 Understanding the Impact of Software Types and Company Relationships
• 20:52 The Role of Personal Interests and Compute Cycles
• 21:13 Case Study: Open Insights and Data Management
• 23:09 The Power of Private Offers and CRM Integration
• 24:24 The Importance of Partnership Management
• 27:25 The Role of Services in Cloud Marketplaces
• 29:39 The Future of Cloud Marketplace Management
• 31:49 Wrapping Up: The Impact of Strategic Partnerships
• 32:22 Indiana's Entrepreneurial Ecosystem and Hidden Gems

Get IN. is the show focused on the unfolding stories and most extraordinary innovations happening in the heartland today. Get IN. is brought to you by Powderkeg.

In our conversation with Kelly, you will learn about:

• 🚀 Leveraging Cloud Marketplaces for Growth: Kelly, with his vast experience in scaling startups and building successful partnerships, like the one with Google Cloud, shed light on how cloud marketplaces can be a game-changer for companies looking to scale quickly. We explored the strategies and steps necessary to tap into these platforms, which are not just growing—they're booming!
• 🤝 Building Strategic Partnerships: We also discussed the art of using signal and intent data to build relationships with cloud providers and how these partnerships can lead to co-selling opportunities that are beneficial for all parties involved. Kelly shared his firsthand experience on how aligning interests with cloud sales reps can lead to significant growth in compute cycles and, ultimately, revenue.
• 🌐 The Future of Cloud Marketplaces: The future looks bright for cloud marketplaces, and we're just scratching the surface. Kelly's insights into the rapid growth and opportunities for software companies to tap into this space are invaluable for anyone looking to make their mark.

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Get IN. is the show focused on the unfolding stories and most extraordinary innovations happening in the heartland today. The show is hosted by Christopher (Toph) Day, CEO of Elevate Ventures and Matt Hunckler, CEO of Powderkeg. Get IN. is brought to you by Powderkeg and Elevate Ventures.

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