How Conversions Make the Whole Funnel Work
Update: 2019-06-19
Description
In this episode, we look at both sides of a website interaction. We discuss how visitors progress through a website and how marketers make conversion offers for the visitors to complete. Marketers make a critical choice when deciding the conversion actions they use, so we go through the most common actions used on leading-edge websites. Listen in for answers to these topics:
- Why do we have conversions?
- How to optimize your conversions
- How to choose what call-to-action to put on your webpage
- How to effectively use chatbots, contact form, call buttons, questionnaires, etc
For all the links and the reboot mentioned in this episode, go to: http://leadgeneering.com/episode-11-how-conversions-make-the-whole-funnel-work
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