How Creators Power Web3 Ecosystem Growth

Update: 2025-10-09

Description

In this episode of Unshielded: A Blockchain & Data Podcast by Midnight, host Jason Schober is joined by Farid a.k.a. Dapp Central, a Blockchain and Cryptocurrency Enthusiast, and Rupert Whitehead, Developer Relations Lead at Input Output, to unpack how technical content creators bridge the gap between complex blockchain technology and audience understanding, while examining the delicate balance between education and entertainment in Web3 communities.

What You’ll Learn:

How to define creators broadly and their essential role in ecosystem growth
The strategic importance of matching content format to audience segments
Why balancing educational and entertainment content is crucial for building engaged blockchain communities
How to leverage complementary skillsets between developers and content creators for maximum ecosystem impact
The value of authentic voice and genuine expertise in technical content creation
Why community feedback and experimental content formats are essential for growing blockchain audiences

Farid a.k.a. Dapp Central is a prominent technical content creator and blockchain educator, specializing in developing blockchains with a focus on Cardano, Bitcoin, and Midnight protocols. As the creator of a successful YouTube channel, he bridges complex technical concepts with accessible education, producing both pre-recorded content and live streams. His work has established him as a trusted voice in blockchain education, particularly in helping developers and enthusiasts understand emerging blockchain technologies.

Rupert Whitehead serves as the Developer Relations Lead at Input Output, focusing primarily on the Cardano ecosystem. His expertise lies in connecting developers with resources and opportunities within the blockchain space, while helping to translate complex technical concepts for various audience segments. Rupert's work centers on building and nurturing developer communities while ensuring technical content reaches its intended audience effectively.

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Episode Resources:

Rupert Whitehead on LinkedIn
Farid a.k.a. Dapp Central on X
Input Output (IOHK) Website
Dapp Central Website
Jason Schober on LinkedIn
Midnight Foundation Website

This episode is brought to you by Midnight.

To learn more about the Midnight Network, visit the website at https://midnight.network/
Join the Midnight Discord: https://discord.com/invite/midnightnetwork

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