Adam Jarrell, Partner and General Manager of American Self Storage, shares how a background in multifamily real estate shaped his approach to self-storage. From building internal tools like QuickPay links and predictive gate access analytics to adopting business intelligence platforms, Adam outlines how curiosity, data fluency, and a focus on reducing friction drive operational success across his 15+ facility portfolio. He also discusses hiring philosophies, team ownership, and the role of AI in unlocking future efficiencies.

Key Takeaways:

(04:10 ) Reducing friction in customer workflows improves operational efficiency.

(06:05 ) Facility-level data collection supports smarter staffing decisions.

(12:51 ) AI has the potential to automate tasks and unlock new efficiencies.

(18:31 ) Overreliance on historical trends can limit growth potential.

(23:58 ) Rate sensitivity is often lower than operators assume.

(26:32 ) Evaluating risk helps tailor rent increases to specific conditions.

(32:19 ) Behavior-based analytics can help predict customer actions.

(35:39 ) A strong first experience drives loyalty and repeat rentals.

Resources Mentioned:

Adam Jarrell

https://www.linkedin.com/in/adamjarrell/

American Self Storage | LinkedIn

https://www.linkedin.com/company/americanselfstorage/

American Self Storage | Website

https://www.americanstoragenc.com/

“No Rules Rules” by Reed Hastings and Erin Meyer

https://www.amazon.com/No-Rules-Netflix-Culture-Reinvention/dp/1984877860

Make.com

http://make.com

Zapier

http://zapier.com

Google BigQuery

https://cloud.google.com/bigquery?hl=en

Power BI

https://www.microsoft.com/en-us/power-platform/products/power-bi/

Slack

https://slack.com/

U-Haul

https://www.uhaul.com/

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