In this episode we are going to get into the significance of data in today's business environment, discussing its critical role in operations, marketing strategies, and more. Jordan shares insights from her work at Bondfire, focusing on the evolution of customer-centric strategies and the power of customer journey mapping. We explore how data-driven storytelling and strategic content can cut through the noise on platforms like LinkedIn. Shifting gears, we talk about the pivotal role of data in the mergers and acquisitions (M&A) space, illustrating how comprehensive data packages can significantly impact business valuations and negotiations. Finally, we wrap up by reiterating the importance of starting with data now to ensure business agility and future readiness. Tune in to gain insights into leveraging data for competitive advantage and future-proofing your business.

00:00 Setting the Record Straight

01:10 Welcome to the Insightly Podcast

01:30 The Future of Data: Trends and Takeaways

02:44 Customer Journey Mapping: A Deep Dive

10:10 Marketing Strategies and Data-Driven Decisions

21:15 Mergers and Acquisitions: The Role of Data

27:00 The Importance of Data in Business Growth

37:45 Final Thoughts and Wrap-Up

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Insightly is brought to you by InfoFluency and Bondfire Strategy.