The rise of music streaming has opened doors to millions of songs being shared online each month. But how exactly does streaming work, and what are its pros and cons? From a local perspective, what emerging trends are shaping the African music landscape, and which countries are seeing their music industries flourish?

Joining us on The Music Business Unplugged is Wendy Verwey Bekker, Ditto’s Regional Manager for Africa, who will dive into these questions. Wendy also shares practical tips on navigating DIY streaming platforms and gives a behind-the-scenes look at her experience in a major record label.

The Music Business Unplugged brings together industry players from around the globe to offer insights, news, trends, and lessons on the music business. This podcast aims to provide aspiring artists and seasoned professionals with valuable stories and strategies to help them thrive in the industry. Available on Spotify and Apple. Hosted by Ian Bredenkamp and produced by I Be Music – Africa’s leading music plugging company.