In this episode, Jade and Estella sit down with Elliott Panam-Moody, founder of The Brand Identity, to explore what it means to build a creative career while still discovering what you’re best at.

Elliott shares the story behind The Brand Identity — how it evolved from a meticulously curated Instagram feed into a, if not the, leading platform for the global graphic design community. Launched in 2015, it now serves over 1 million creatives worldwide, showcasing the top 1% of graphic design and offering a rich ecosystem that includes a digital store, job board, and editorial content. Constantly testing, failing, readjusting and learning along the way.

This episode offers a candid look at the realities of creative entrepreneurship and what it takes to build something meaningful from the ground up.

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Together, they discuss:

• Monetisation, how it works and when to capitalise on it?

• The power of platforms in shaping design standards

• The importance of transparency in the design industry

• Navigating criticism and the responsibility that comes with influence

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Listen to the full episode now, link in bio.

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Ways Into Practice is a podcast about design by @bielkeyang

Featuring in-depth interviews with established professionals sharing their personal journeys into the field. Aiming to provide a holistic understanding of the design industry and empower aspiring designers to make informed decisions about their own professional paths.

Supported by Barne-, ungdoms- og familiedirektoratet (Bufdir).