How Do You Build a Global Brand Without Diluting Culture?
Update: 2026-01-04
Description
In this episode of Honestly Speaking, Antonia Howard sits down with Foday Dumbuya, founder and creative director of LABRUM London, for a thoughtful conversation about fashion as cultural storytelling, identity and power.
Through LABRUM’s work, from references to African history and diasporic memory, to global collaborations with institutions like Adidas and Arsenal FC — the conversation explores what it means to build a globally respected brand without diluting meaning for acceptance or profit.
This episode speaks to creatives, entrepreneurs, and cultural practitioners across Africa, the diaspora, and beyond — especially those interested in how African stories are told, valued, and protected on global stages.
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