How Do You Find Product-Market Fit When No One Cares Yet? With Kevin Wang, Chief Product Officer at Braze
Description
Most founders think they’ve hit product-market fit. Kevin Wang wants you to prove it.
As Chief Product Officer at Braze (NYSE: BRZE), Kevin joined the team in 2012 as an early engineer and helped build the company from near-zero to 2,200+ customers and $500M+ in revenue. In this episode of The Drafting Table, he sits down with Jessica Lin to unpack the messy, unsexy reality of what PMF actually feels like—and why most early teams get it wrong.
Together, they break down:
- The difference between polite interest and real buyer urgency
- What not to build when selling to enterprise customers
- How “cool ideas” derail early product roadmaps
- Why great support tickets are a PMF signal
- And the one metric that matters post-PMF: product velocity
If you’re in the dark forest trying to find real traction, this is your flashlight.
No fluff. No theory. Just hard-won lessons from a builder who’s seen it all.
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📌 Highlights:
00:00 – Why “Wouldn’t it be cool if…” is a red flag
02:00 – Product-market fit is not a vibe—it’s obvious when it’s real
06:00 – When to pivot, and when to wait for the market to catch up
09:00 – B2B PMF ≠ consumer PMF
13:00 – How Braze’s first 10 customers shaped the roadmap
17:00 – Why product velocity is everything post-PMF
22:00 – Pricing models, regret, and reversibility
25:00 – Why being shameless is a competitive advantage
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🎙️ The Drafting Table is hosted by Jessica Lin, General Partner at Work-Bench.
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