Do you think about every purchase you make?  

I’m talking about the ethical and moral implications.  Do you know where and how your clothes were made?  Is your shampoo filled with toxic chemicals? What kind of additives are in your cereal?  Are the companies behind the brands you purchase good corporate citizens? 

Life is already complicated and we’re confronted with millions of choices everyday.

We’re asked to choose wisely, conscientiously, ethically.  

But are we really making informed choices?  How do we know?  

Aya Aboelenien, a marketing expert, navigates the murky world of ethical marketing.  

Info on Guest:

Aya Aboeleneien is an assistant professor in the Dept of Marketing at HEC Montreal, the graduate school of business at the University of Montreal. For more info on Aya and her work:  https://www.hec.ca/en/profs/aya.aboelenien.html 

Her article on entertainment brands adapting to Gen Alpha: https://theconversation.com/from-barbie-to-thomas-the-tank-engine-how-entertainment-brands-are-adapting-to-generation-alpha-228682

Add’l Info: 

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We’d really appreciate your support! Please rate our podcast and subscribe and follow us on social @CRAMideas. Thanks for listening!