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In this episode of The Elite Agent Masterclass Podcast, we’re diving deep into one of the most powerful yet underutilised tools available to estate agents today: LinkedIn.

Hosted by Holly Boylan, Operations Director at The Avenue Estate Agents, this episode features a wide-ranging and eye-opening conversation with Rochelle Gilburn — property entrepreneur, LinkedIn visibility coach, and founder of two successful businesses.

Rochelle shares her full journey, from building property portfolios for investors in the north of England to becoming a trusted LinkedIn trainer for professionals and business owners across the UK. And she did it all without a high street office, fancy branding, or huge marketing spend — just by showing up as herself on LinkedIn every single day.

Together, Holly and Rochelle explore:

• Why authenticity and visibility are essential in building trust with your ideal clients
• The difference between ‘business content’ and content that builds connection
• How to create personal content that doesn’t feel uncomfortable or overshare
• Why “being the face” of your business is your greatest marketing tool
• How estate agents can leverage LinkedIn’s targeting features to find sellers in specific postcodes or price brackets
• Rochelle’s full visibility strategy: including post formats, ideal times to post, and how often to show up
• Why you should post on weekends and what your audience really wants to hear
• The difference between lurkers and likers — and why the silent audience is your most profitable
• How to turn engagement into inbound leads without being spammy or salesy
• And the top mistakes agents make when using LinkedIn that stop them getting traction

This episode is essential listening for estate agents who want to: ✔ Grow their market share in their postcode ✔ Win more instructions by standing out from competitors ✔ Build a personal brand that drives referrals, leads, and trust ✔ And finally, break away from cold outreach and become known for what they do best.

Whether you're new to LinkedIn or ready to take your strategy to the next level, this episode is a masterclass in marketing yourself as a modern estate agent.

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