How Fazit Became Taylor Swift’s Go-To Beauty Brand: Startup Success Story
Description
Join host LeAura Luciano for a special re-release of “What’s Your Skincare Routine” featuring Fazit Beauty co-founders Aliett Buttelman and Nina LaBruna.
Discover the wild ride behind the viral faux freckle patches loved by Taylor Swift, including their latest appearance on Taylor’s Instagram and during her chart-topping album release “Life of a Showgirl.”
Find out how Aliett and Nina scaled from mixing batches in their kitchens to landing in major retailers like CVS, Target, and Walmart, and what it really takes to harness and sustain viral momentum in beauty. They share lessons in grit, planning, and leveraging “the Taylor Swift effect,” plus exclusive updates on new launches, sports collabs, and actionable advice for fellow beauty founders.
Highlights include:
How a single celebrity moment changed everything for Fazit
The gritty reality behind meteoric growth
Building a cult-favorite community on TikTok and Instagram
Behind the scenes of their favorite beauty rituals, facials, and must-try products
🛒 Shop: Fazit Faux Freckle Makeup Patch Set
📸 Instagram: @FazitBeauty
https://www.instagram.com/fazitbeauty
🎵 TikTok: @FazitBeauty
https://www.tiktok.com/@fazitbeauty
United States
