How GenAI is Rewriting Commercial Strategy? Alyssa Fenoglio on getting it right
Update: 2025-05-30
Description
In this episode of AI Insiders, we dive into how GenAI is reshaping commercial strategy across enterprise with Alyssa Fenoglio.
Alyssa shares how she’s putting GenAI to work to unlock business value at enterprise scale:
- How to build GenAI momentum across global commercial teams
- Lessons from embedding AI in sales, marketing, and agency workflows
- What it really takes to scale GenAI in a compliance-heavy industry
- Why AI literacy, soft skills, and governance matter just as much as technology
What does it take to go from pilot use case to impact at scale?
Tune in to find out.
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