How Global Sales Really Works: Europe vs North America
Description
In this episode, Julia Viter, a sales leader with 15+ years of global experience, shares what it really takes to succeed in sales across Europe, the U.S., and Canada.
Julia breaks down the key differences between selling in Europe, where language, culture, and legal frameworks vary widely, and the faster, more dynamic North American market.
She explains why Canada often sits between the two and what sales professionals must adapt to when working globally.
Julia explains why learning from losses is critical, how strong leaders create safe environments for honest reflection, and how real-life examples outperform theory when it comes to growth.
One of the standout moments is Julia’s unconventional team-building approach—taking her sales team camping with no Wi-Fi or cell service to build trust, connection, and long-term camaraderie.
This episode covers:• Sales differences across Europe, the U.S., and Canada• Learning from failure instead of hiding it• Leadership and psychological safety in sales teams• Why listening beats pitching• Breaking performance plateaus• Building trust in long, complex sales cycles
A must-listen for sales leaders, managers, and anyone serious about high-performance teams
United States
