On this episode of the Talent Scout podcast, host Dave Neff talks with Homefield Apparel co-founder and CEO Connor Hitchcock about growing up as the oldest of five, discovering entrepreneurship at Indiana University, and turning a viral “the kick was good” T-shirt into a fast-growing collegiate apparel company. Hitchcock shares how he and his wife, Krista, launched Homefield in 2018, scaled to nearly 200 college licenses, and built a 40-person team committed to thoughtful design and a four day work week. He discusses licensing hurdles, March Madness surges, the company’s Indianapolis Motor Speedway line, the impact of X on brand growth, and his commitment to central Indiana through organizations such as PourHouse and Purdue Polytechnic.

Get insights on entrepreneurship, sports licensing, and building a people-first brand from one of Indiana’s most creative founders.