In this energizing episode of the Michelle Pascoe Hospitality Podcast, I
sit down with marketing powerhouse Jenn Donovan—renowned strategist,
bestselling author, speaker, and the force behind viral communities like
Buy From a Bush Business and the Spend With Us marketplace.

We dive into the heart of rural and regional connection, discussing how
businesses and hospitality venues—especially clubs—can build engaged,
fiercely loyal communities, not just passive followers.

Jenn unpacks the essentials of community leadership, safe online spaces, and the art of meaningful storytelling that captures both locals and visitors alike.

We also explore how registered clubs can move beyond transactional
marketing and instead create lasting emotional engagement through
authentic storytelling and purposeful branding.

From social media strategies to multigenerational marketing and customer-centric messaging, Jenn shares practical, no-fluff advice you can act on today.

Whether you're a small-town club, a business owner, or simply passionate
about your community, this episode is packed with actionable insights
that will leave you inspired to lead with connection, consistency, and
care.

You can find Jenn at: https://socialmediaandmarketing.com.au/