We learn how Kinsey has become a top business coach. It is important to always bring it back to the basics when you feel like you’re missing out on clients. You need to continually broaden your horizons and never stop learning - always mastering your craft. 

Do not miss these highlights:

03:07 There's this huge influx, our industry is saturated with information - A lot of people are going to their online space creating great digital products but haven't been able to create the result they want for themselves.

04:57 There are all these people that have their own ideas about what creates success.

08:05 To get clients, what you're missing is actually principle based selling, or principle based marketing - If you're always just following tactics or methods, there is no room to optimize or maximize. 

09:14 You have to become a master at fundamental business skills. 

10:55 Maintain that attention with marketing based principles.

11:49 Focusing on business principles, you're going to get so much more out of what you do.

13:03 Understand the principles, master those tactical level strategies, because we have that underlying fundamentals at play.

14:58 If you're always using the same tactics and you're hopping from one to the other, it will never create that momentum or worse, you're going to burn out because there's no foundation to build on. 

About the Host

Kinsey Machos, Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen and heard online. 

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women -- because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that. 

As a wife and a mom of three, family takes priority. And having a business that’s ran AROUND her lifestyle is a daily intention of hers. 

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos

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