In this episode, Jha interviews KeAndre’, a Food Marketer and Founder of My Southern Brand. KeAndre’ comes from an engineering background but casually transitioned to food marketing after realizing the gap in food marketing for black-owned businesses.

KeAndre’ covers the importance of focusing specifically on Black-owned businesses to serve the community and support Black-owned restaurants. He grew his following rather quickly to over 100k followers and has even landed a major deal with Pepsi. My Southern Brand focuses on brand campaigns for Black-owned businesses in the food world, and KeAndre’ is on a mission to promote those businesses for Black economic growth and prosperity.

00:40 - Please introduce yourself

01:12 - How did you get involved in food marketing?

3:10 - How has the switch been from being an engineer to an entrepreneur

6:12 - How did you get over your entrepreneurial struggles?

7:13 - Why did you choose to specifically serve Black businesses?

11:06 - What does food marketing entail for The Southern Brand?

13:09 - What’s your follower count?

13:34 - How did you build it up that many followers?

15:56 - When did you officially quit your 9-5 to jump into entrepreneurship?

17:55 - How did you manage to grow your account so much during COVID?

20:12 - How did you end up going viral?

21:15 - Did you have someone on the backend helping you manage your account?

21:58 - When did your idea transition into an actual brand?

25:43 - How did you end up closing big deals with companies like Pepsi?

27:19 - How have the partnerships benefited your brand?

28:10 - What are some tips you would give someone who wants to build their brand?

30:30 - Where can we connect with you?

Follow My Southern Brand on Instagram: https://www.instagram.com/mysouthernbrand/

My Southern Brand Website: https://www.mysouthernbrand.com/

Follow Jha Allen on Instagram: https://www.instagram.com/jha.allen/

Learn more about Jha Allen: https://workwithjha.com/content

Follow The Connections Hub Podcast on Instagram: https://www.instagram.com/theconnectionshub/