How I made £100k in a day on TikTok live : Daisy May Kelly, Founder of Glow For It
Description
Welcome back to another episode of Business Class with your host, Vicky Owens.
In this week’s episode, Vicky is joined by the incredible Daisy May Kelly, Founder of the viral beauty brand Glow For It - best known for their game-changing lash serum that took TikTok by storm.
Daisy opens up about her journey from struggling with anxiety and compulsively pulling out her eyelashes, to desperately searching for a solution that would help her feel confident again. What started as an experiment in her mum’s kitchen has now grown into one of the UK’s most recognised beauty brands.
She reveals the grit, determination, and resilience it took to build a business from scratch with limited experience, no roadmap, and a whole lot of self-belief. Daisy also shares what it’s been like to scale her team from 3 to 12 people in just nine months - including the pressure of feeling responsible for her team’s wellbeing, making the right decisions, and leading through rapid growth.
From navigating self-doubt to learning on the go, Daisy brings real honesty about the highs and lows of building a brand that’s catapulted into the spotlight. She also dives into how she uses TikTok as her main marketing engine - including the story behind the live that made an incredible £100,000 in one night.
This episode is packed with tips for business owners, aspiring founders, and anyone curious about the power of social media, resilience, and branding in the modern world.
Produced by TAEPodcast www.taepodcast.co.uk
United States
