How Johnnie Walker's "Keep Walking" has been reinvented

Update: 2022-10-18

Description

The brand historically known for its Pursuit of Progress has reinvented the way it expresses itself for a new generation of drinkers. From personal status to collective optimism, this is the story behind the latest "Keep Walking" campaign.

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How Johnnie Walker's "Keep Walking" has been reinvented

#box-pro-ellipsis-173227475647241{-webkit-line-clamp:2;}How Johnnie Walker's "Keep Walking" has been reinvented

How Johnnie Walker's "Keep Walking" has been reinvented

Fergus O’Carroll

How Johnnie Walker's "Keep Walking" has been reinvented