Ryan Hashemi is the Founder & CEO at Snowball, an agency that helps scale top brands on Youtube. Prior to launching Snowball, Ryan built Jubilee Media to 14 million subscribers & 5 billion views with his YouTube expertise.

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[00:01:12 ] How to make the best piece of content.

[00:01:57 ] Building Jubilee Media.

[00:03:25 ] First successful concept at Jubilee.

[00:06:51 ] Why MrBeast tried poaching the Jubilee team.

[00:09:15 ] Using a first principles approach.

[00:10:28 ] Approach to making videos at Jubilee.

[00:12:39 ] How to decide what’s a good idea.

[00:15:38 ] Worst ideas at Jubilee.

[00:17:48 ] The numbers behind Jubilee.

[00:20:54 ] Downsides of advertising money.

[00:22:16 ] Focusing on YouTube.

[00:24:48 ] Being early on YouTube.

[00:26:31 ] Breaking through algorithms.

[00:28:31 ] Having a unique POV.

[00:30:18 ] Brainstorming for MONEY TALKS.

[00:34:22 ] Leaving Jubilee to start Snowball.

[00:38:44 ] Making money at Jubilee.

[00:40:25 ] Misconceptions about raising money.

[00:41:40 ] Goals for Snowball.

[00:45:15 ] Being a kingmaker in today’s media landscape.

[00:47:39 ] Pitching a dream client for Snowball.

[00:53:01 ] What to include when pitching a brand.

[00:54:16 ] How much Snowball charges clients.

[00:56:23 ] Critiquing packaging for MONEY TALKS.

[01:03:05 ] Strategies for titles & thumbnails.

[01:05:01 ] Hot takes on money & social media.

MONEY TALKS with Jesse

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