Step inside the world of Juhi Godambe — one of India’s leading fashion influencers and the founder of Arabella, as she sits down with Aanam C for a deep dive into the creator economy, luxury fashion industry, and what it really takes to run a brand while staying relevant on social media.

In this candid interview, Juhi shares:

- How she went from her first paid fashion project to collaborating with Gigi Hadid, Nike, and Maybelline

- Why luxury brands pay less in India compared to the West

- The struggle against free work and undervaluation in the influencer space

- Balancing life as a content creator and entrepreneur

- Building and scaling her resort wear brand Arabella

- How Instagram has become the new LinkedIn for every profession

- Facing online hate, privilege debates, and public misconceptions

Whether you’re an aspiring influencer, a fashion entrepreneur, or just curious about the behind-the-scenes of luxury fashion, this conversation is packed with insights, personal stories, and actionable tips.

Chapters :

00:00 Introduction

01:40 First Meeting and Early Career Memories

04:34 Highlights and Memorable Collaborations

07:59 Challenges with Brand Collaborations

11:47 Business Model and Content Creation

16:52 The Reality of Influencer Earnings

23:26 The Reality of Sourcing Fashion

25:29 Challenges in Brand Collaborations

28:46 Balancing Content Creation and Running a Brand

32:55 Team Structure and Operations

34:43 Future Goals and Inspirations

37:10 Yay or Nay: Quickfire Opinions

39:03 Reflecting on Iconic Looks

41:40 Final Thoughts

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