Welcome BACK to The Lab!

Michigan Football’s Legendary Rise is more than just a story—it's a testament to resilience, passion, and tradition. From the iconic Block M to unforgettable moments on the field, Michigan football has shaped a global brand rooted in excellence. Join Ben Lyons and Damaune Journey as they dive deep into the university’s unmatched legacy in sports, the NIL era’s transformative impact, and the rise of Bryce Underwood, one of the greatest athletes in the nation today. Hear firsthand insights about legendary coaches like Jim Harbaugh, unforgettable games, and how Michigan continues to lead in sports and academics. Whether you're a diehard Wolverine or curious about sports marketing, this conversation is packed with inspiring stories and valuable advice for the leaders and best. Go Blue!

Learn more about our partnership with Champions Circle: https://www.collegesportsco.com/news/champions-circle-and-college-sports-co-launch-champ-media

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► TWITTER | https://x.com/ChampMediaCo

► TIKTOK | https://www.tiktok.com/@champmediaco

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► FACEBOOK | https://www.facebook.com/share/1Dr7P6YEsv/?mibextid=wwXIfr

CHAPTERS:

00:00 - Intro

00:28 - Michigan Experience

05:39 - What is 72andSunny

07:14 - Collaborating with Student-Athletes

13:04 - Advice for Current Student Athletes

14:28 - Impact of SportBeach on the Industry

18:37 - Experiences with Team 144

21:04 - Jim Harbaugh

29:10 - Bryce Underwood

31:58 - Michigan Basketball's Brand Impact

36:50 - Marketing Advice for Young People

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