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Marketing plays a pivotal role in shaping industries, and transportation is no exception. In this episode, host Holli Harter is joined by Brenda Schermerhorn and Maddy Marquette to explore how marketing strategies are evolving in the trucking and transportation industry. From leveraging digital tools to adapting to industry changes, this episode dives deep into the challenges and opportunities ahead.

Here’s what we’ll cover:
⏵ Industry Update:
The current state of the trucking industry and its impact on marketing strategies.
Insights into social media changes, including how the potential TikTok ban might reshape strategies in 2025.
The role of marketing during busy and slow periods in the transportation sector.

⏵ Marketing in 2024 and Beyond:
How marketing in transportation has evolved and where it’s heading.
The role of AI in transportation marketing and how teams are adapting.
Challenges and benefits of staying ahead in an ever-changing marketing landscape.

⏵ Industry Myth-Busting:
Myth: "Only big companies can afford impactful marketing."
Myth: "Digital marketing doesn’t work for B2B transportation."
Breaking down these misconceptions and showcasing the importance of creative and targeted strategies.

⏵ Fun Trivia and Quiz Segment:
A lighthearted segment to test your knowledge about marketing and its role in transportation.

⏵ Closing Thoughts:
We wrap up with actionable insights for marketing professionals, transportation experts, and anyone curious about the intersection of these fields. Subscribe to stay updated on trends, strategies, and industry insights.

#TransportationMarketing #B2BMarketing #DigitalMarketing #MarketingTrends #TruckingPodcast

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