How Marketing for the Government Works
Description
What is it like to market for the Government? Join in this episode with special guest Civilian Jillian who shares what she’s learned from transitioning from civilian roles to marketing for high-impact Government projects.
Jillian Honeycutt is the Program Marketing Lead for the Space Enterprise Consortium (SpEC) at the National Security Technology Accelerator (NSTXL). From selling cheese to running marketing campaigns for Invisalign, she has garnered a diverse set of experiences in the marketing industry. Now in her role at NSTXL, she has taken on a new mission and purpose, working alongside of Space Systems Command to help them acquire new technologies.
Learn more about the SpEC program at https://space-enterprise.org/
Get connected with Jillian on LinkedIn: https://www.linkedin.com/in/jillian-honeycutt/
Chapters
- (00:00:00 ) - Civilian Jillian
- (00:01:41 ) - In the Elevator With NSTXcel's Jillian Honey
- (00:02:36 ) - Invisalign and the Transition from Cheese to Defense
- (00:04:02 ) - Transition from Civilian Job to Military Job
- (00:05:47 ) - What is Marketing for the Government
- (00:07:39 ) - Who is the target of your communications?
- (00:09:32 ) - Spacespace Force Tech
- (00:10:48 ) - What is the Value of Project Events?
- (00:16:52 ) - OTA Teaming Events
- (00:18:53 ) - What's something that you personally would like to see more of in
- (00:22:07 ) - What's Your Favorite Part of Working For Space Systems Command?