How Marriott Is Building an Outdoor Hospitality Ecosystem
Description
In this episode of Outdoor Hospitality Weekly, we unpack Marriott Bonvoy’s two-layer strategy behind its new Outdoor Collection. First came the guest-facing brands, Postcard Cabins and Trailborn, positioned as the friendly consumer gateway into outdoor hospitality. Then, at the Lodging Conference, Marriott revealed the second layer: a curated network of prefab partners like elmntl, OOD House, Nokken, and others to supply scalable units for Bonvoy distribution.
We break down how this sequencing reveals Marriott’s true play—building not just a brand, but an ecosystem. Plus, what it means for independent operators competing in a space that’s rapidly being corporatized.
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