How Media Evolves feat. Vikram Sakhuja, Group CEO of Madison World and OOH
Description
Our next episode features Vikram Sakhuja, Group CEO of Madison World and OOH. Sakhuja discusses his long-term association with Goa Fest, noting its growth into a major institution in the advertising industry. The conversation centers on the theme of adaptability, especially in light of recent global disruptions like the COVID-19 pandemic. Sakhuja emphasizes the importance of following consumer behavior and integrating traditional and digital media. He also highlights the transformative role of AI in media buying, optimization, and analytics, stressing its potential for customized creative production and efficient resource allocation. The discussion concludes with insights into AI's impact on the backend processes of the industry.
United States
