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Let's Get DressedHow Monday Swimwear's Tash Oakley and Devin Brugman Are Re-Imagining The Swimwear Industry and Helping You Find Your Perfect Fit
Let's Get DressedHow Monday Swimwear's Tash Oakley and Devin Brugman Are Re-Imagining The Swimwear Industry and Helping You Find Your Perfect Fit
How Monday Swimwear's Tash Oakley and Devin Brugman Are Re-Imagining The Swimwear Industry and Helping You Find Your Perfect Fit
Update: 2025-01-20
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If you were on Instagram around 2012-2013, chances are your feeds and moodboards were filled with Tash Oakley and Devin Brugman's swimwear blog "A Bikini A Day." After years of trying on every swimsuit on the market, they decided to start a brand of their own, Monday Swimwear. Today, the brand has been worn by the likes of Martha Stewart and Margot Robbie, and is a closet staple in any fashion-lover's wardrobe. In today’s episode, we chat about re-imagining the swimwear industry, how inclusivity is at the heart of their business, and why everyone is truly so obsessed with their brand.
Follow Tash on Instagram https://www.instagram.com/tashoakley/
Follow Devin on Instagram https://www.instagram.com/devinbrugman/
Follow Monday Swimwear on Instagram https://www.instagram.com/mondayswimwear/
Love the show? Follow us and leave a review on Apple Podcasts and Spotify. To watch this episode, head to YouTube.com/@LivvPerez
For more behind-the-scenes, follow Liv on Instagram, @LivvPerez, on TikTok @Livv.Perez, and shop her closet here https://shopmy.us/livvperez
Produced by Dear Media
This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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00:00:00
The following podcast is a Deer Media Production.
00:00:04
Hi everyone, welcome back to another episode of Let's Get Dressed.
00:00:09
It's your host, Lib Perez.
00:00:11
I hope you're all well and safe, especially to those of you who are tuning in from Los
00:00:16
Angeles and are dealing with the effects of the palisades and eating fires.
00:00:21
It has been probably some of the craziest weeks of my life and I know I'm not alone in
00:00:27
that sentiment. There is so much devastation and so much loss and I'm sending all of my
00:00:32
love and strength to anyone who has been affected and is listening to this pod right now.
00:00:38
If there is any way that I can be of service, whether it's boosting a fundraiser, donating
00:00:42
volunteering or even just being an ear for you to talk to, please know that I'm here to
00:00:47
support in any way.
00:00:48
I shared last week that my family lost our family home to the palisades fire. It's a house
00:00:54
that we've lived in for 15 years. My mom and little sister lived there and it truly
00:00:59
was the nucleus of our family in so many ways. It felt like a magical house and was one
00:01:05
of my favorite places in the world and had so many memories that feel core to whom my
00:01:11
family is. We've had weddings there, engagement parties, welcomes nieces and nephews, birthdays,
00:01:17
holidays, you name it, we're in this house, so it just feels like truly a massive loss.
00:01:25
My family has lived in Malibu for 35 years before I was born and to see that beach that we
00:01:30
grew up on just almost wiped off the map has been really hard to process and I know I'm
00:01:36
not alone in that feeling. There is so much devastation across Los Angeles that I know we're
00:01:41
all collectively grieving together. I have to say a huge thank you to so many of you because
00:01:46
I have received so many messages from this community of love and support and prayer and it's
00:01:52
really held me up during this challenging time and there were also so many of you that
00:01:57
sent me so many great anecdotes that I've shared on the pod over the years of moments where
00:02:02
I've talked about that house even you know three months ago I was talking about my family
00:02:08
being there for Thanksgiving and all of our traditions and my Oreo been in a cream pie
00:02:13
I still can't fathom that it's not there anymore but just being reminded of all those good
00:02:18
memories has been so helpful so thank you again to all of you I love this community so much and
00:02:23
I'm really really grateful to all of you that have reached out to hold my hand it is met the world.
00:02:28
Lauren Ireland who's the co-founder of Summer Fridays shared something recently that felt so
00:02:33
right and she said the hurt is big but togetherness is bigger and LA has become a different city
00:02:40
in so many ways over the last few weeks I've seen people come together in ways that I could have
00:02:45
never imagined I've seen brands that I love donate goody bags I've seen friends out and about
00:02:52
every single day collecting donations buying essential goods running donation drives and really
00:02:57
making a difference in their communities I had the opportunity to volunteer a few times last
00:03:01
week at baby to baby and they were packing hygiene kits for so many people that lost their homes
00:03:07
there is so much going on in the fabric of LA right now that gives me so much hope for how we're
00:03:14
going to rebuild for those of you who are looking for ways to get involved and help the relief from
00:03:19
the wildfires there is a wildfire relief highlight on my Instagram page it has a lot of different options
00:03:26
from donation opportunities volunteer opportunities donation drives go fund me's you name it
00:03:31
bigger small LA needs so much help right now I've also always said that being of service is
00:03:39
truly the best medicine and in these really hard times the only thing we have is community
00:03:43
again the hurt may be big but the togetherness is bigger and I've just held that so close to my heart
00:03:49
this week I love you guys thank you again for all of the love and support and if there's anything
00:03:54
that I can do please don't hesitate to reach out releasing today's episode feels a little bit
00:03:59
kismet because not only was this recorded pre-fire as we actually talked about my mom and Malibu but
00:04:04
these are two girls who I'm so inspired by who give back to their community and are the ultimate
00:04:10
beach girls for those of you who don't know Tosh Oakley and Devon Brugman they founded this
00:04:15
one where I blog a bikini a day back in 2012 they were probably all over your Instagram feeds at
00:04:19
the time and are still all over your Instagram feeds because they took their passion for swimwear
00:04:24
and turned it into their expertise and launched Monday swimwear which is of course everyone's
00:04:29
favorite swimwear brand in today's episode we talk about their mission to reimagine the swimwear
00:04:33
industry swimwear trends working with your best friend building your community and so much more
00:04:39
also I just have to shout out Tosh and Dev because they have truly been pillars of the community
00:04:46
they were two of the first people that I was talking to when the palisades fire broke out
00:04:49
finding ways to give back to help their community and just spark a little bit of joy during a
00:04:54
really hard time I am truly honored to be a fan of theirs and love Monday swimwear but I'm also
00:04:59
even more honored to be a friend of theirs and call them family I hope you guys love today's
00:05:03
episode as much as I do be well stay safe I'm here if anybody needs anything let's go get dressed
00:05:09
with Tosh Oakley and Devon Brugman hello this is so fun I know this is so happy we're doing this
00:05:21
no you don't understand I'm always nervous for podcasts and I was like it's lives I'm not nervous at all
00:05:25
we're one together yay that we can be which is comfortable together crazy I actually was doing
00:05:31
prep for this pod and I was like okay Devon they're Devon pods and they're Tosh pods but there are no
00:05:35
Devon and Tosh pods yeah it's ridiculous I don't know how that happened we came together for you
00:05:39
I'm so honored just what a trio what a trio but I mean I get why you're on the other side of
00:05:45
the world yeah yeah no one can ever tell me that they have issues with their co-founder or
00:05:51
whatever because I'm like if these two can run a business from around the world on different
00:05:55
time zones yeah I don't want to hear about your complaints I will say though what we have is very
00:06:00
special and unique so yeah it's understandable when others you know partnerships don't work out
00:06:06
the way ours do because I think it's a very rare thing it really is but that being said the daylight
00:06:12
savings this time of the year I actually like because she waits up I know I'm probably the only
00:06:17
person that's ever said that yeah but because I get an extra hour with the Australia team so it's
00:06:22
not like it goes so deep into my afternoon the daylight saving things I'm not gonna forgive you for
00:06:27
because I was an adult who like goes to bed at like 9.30 now and like it's healthy like it starts to
00:06:32
get dark at 4.30 and I hate life no that's great yeah I'm happy for you yeah I'm happy for you
00:06:37
it's like I'm really really happy for you you two do have something very special that's for sure
00:06:42
and I actually remember when I first met you guys my mom was literally your biggest fan no way
00:06:49
love the mom bad my mom is I like to call her Malibu Barbie she'll probably hate that if you heard
00:06:56
it mom don't listen to this episode she lives in Malibu blonde surfer like so hot she's the hotest
00:07:02
she's the Monday girl she is the Monday girl and I remember when you guys were doing a bikini a day
00:07:07
she was like have you seen these girls oh that's so cute mom I actually just met them like how
00:07:13
do I night out with them in New York oh my god I love that story it's amazing but you guys really
00:07:18
to me were the original girls girls two best friends who like came together built a business
00:07:24
were kind of each others like opposites almost to my husband like the blonde the brunette I know
00:07:30
sometimes I want to do the brunette for him and I'm like I just can't yeah like and not you cannot
00:07:36
because I'm the blonde and Devon's the brunette I think I would like I would have an earthquake
00:07:40
everyone would just unfollow me it's so funny because we're opposites but we're exactly the same
00:07:46
in a lot of ways like we're the same height we're the same shoe size we're the same pant size we're
00:07:51
the same top size and then like our features are also weirdly similar I know it's it's hard to tell
00:07:58
but in photos and stuff I think we have the same kind of big smile and like the symmetry of our
00:08:05
faces or something is really but a lot of people always think we're sisters even though I don't really
00:08:09
understand that but because we're the same height yeah kind of same hair you know like it's all kind
00:08:14
of anyway but completely different platonic formats yeah 100% yeah what I loved about that era was
00:08:21
and what I love the most about what you guys do you guys to me are the blueprint of two people
00:08:28
who became experts in something and started a brand from it like I have so many friends and peers
00:08:34
and colleagues who will come and tell me about this brand idea that they have but the one thing I say
00:08:38
now is not like what's your marketing plan or like is it a niche thing or like is there a white
00:08:43
space for it's not that I say what's your experience that will make me believe you to buy it from you
00:08:49
and I think that was and is the success of one day like you guys have tried on every single bikini
00:08:57
so what was it after that era that made the two of you come together and be like it's time to start
00:09:02
a brand it was so organic for us we literally lived in swim every day like you said we tried on
00:09:08
thousands of bikinis and at a certain point we were like we know exactly what is missing
00:09:14
from this industry and we were like let's do it ourselves and there was a lot missing at that time
00:09:19
oh yeah the swim industry you know 12 years ago when we started a bikini a day was there was nothing
00:09:25
you would know like it was there was a couple of brands that we loved like our girls from Hawaii
00:09:29
Akasha and Miko and those girls were doing it right but at that time unless you were getting the
00:09:35
Brazilian brands and not just for the small cuts but just for the fabrics and the fits and all those
00:09:40
things but none of them still you know had the things that would fit the right cup size or
00:09:44
different body shapes or really truly be comfortable a lot of them weren't even selling suits
00:09:50
separately at the time together so I needed an extra large top and an extra small bottom so I'm
00:09:56
like I'm gonna spend $400 on a bikini just to get this you know it was so wrong and you would go into
00:10:01
Diane's in Santa Monica to shop for a bikini which we love to Diane's but yeah the industry has
00:10:08
definitely changed a lot and it just really came from what I love about our story so much and what I
00:10:14
think is becoming like one of the biggest mistakes these days is people are really in it for the
00:10:18
wrong reasons as you know and a lot of the time it's like I want to own my own business I want to
00:10:22
make a lot of money you know there's all these reasons that I'm like I personally do think are the
00:10:26
wrong reasons I think that we were just so obsessed with this entire industry and this topic and
00:10:33
swimwear in general and it just made sense for us and we were just having so much fun and for us it
00:10:38
was like if something comes of this that's great but if not we would never have you know missed a day
00:10:44
that we spent building it because it was just so much fun for us and that we always said some
00:10:49
girls have bags some girls have shoes we love bikinis you know and it was like just so cute to us that
00:10:55
this even turned into what it is now and we're still shocked to be honest but every day we're like
00:10:59
who would have thought that this would turn into this but that's what comes when you just
00:11:03
stick to something you're so passionate about and you really just work really really hard which is
00:11:09
we did yeah and we also never cared what anybody thought which was such a beautiful thing at that time
00:11:14
there wasn't so much pressure with Instagram and we just went for it. There's a video that tink's
00:11:19
posted I think it was this summer that I remember watching and being like and she was putting on the
00:11:26
green net knit dress for me guys yes and literally got on there and was like Tosh and Dev
00:11:31
know how to make clothes that women want to wear yeah I remember that they know how to flat out
00:11:37
the body and they know what I want to wear to the beach and like it just was so 100% true and yes
00:11:43
swimwear is one thing but the clothing that you put on over swim feels like a whole other world
00:11:48
yeah and both of you have always had again we're going back to this like twin flame moment we're like
00:11:54
aesthetically you're in a similar world but you both have very distinct styles each other yeah how
00:11:59
does that work when you're designing a collection like how much of your own personal style are you
00:12:02
bringing to the table it's so great that we are different because I definitely think that Devon
00:12:08
has more of the you know trend 90s kind of cool girl aesthetic and then I'm definitely more of
00:12:15
the classic yeah you know classic like I'm wearing the Chanel sneakers she's wearing the new
00:12:20
balance like that's always you know just drives us so well and I think you're a lot more maybe
00:12:26
New York and I'm a lot more probably Europe and it's so nice when we're designing the collections
00:12:31
because we don't want our collections to be trend based we want you to be out of where this swim
00:12:35
summer after summer we we think that you know the European woman is a big influence to us
00:12:40
because they're so timeless and so chic and elegant and you know I feel like when we started
00:12:47
Monday the look at the beach was like denim cut-offs and a really ugly tank top and then you've got
00:12:52
like the fluoro bikini underneath yes and the whole look sometimes we still go to the beach and
00:12:56
we're like if only we could dress her head to toe in Monday like she would just look amazing and
00:13:01
I think that you know I always bring in the more classic kind of timeless kind of inspiration
00:13:07
and shekness to it and then Devon will bring in you know like our viral exuma hat that's that
00:13:12
little bit of a cowgirl moment that I wouldn't have designed but brings in a little element of like
00:13:16
you know something a bit more trendy and cool but still timeless yeah exactly we never do anything
00:13:21
we do exactly every accessory that we add to the collection it's really important to ask that
00:13:27
the materials feel cohesive nothing feels junky everything has a lot of thought behind it's very
00:13:33
intentional everything matches back to one another and I think that there we call it kind of the
00:13:38
Monday look where we don't want our customers to just buy this one where we really generally want
00:13:44
them to have that head to toe Monday look where you have the oversized it's called our Paloma beach bag
00:13:49
you know foldable beach bag that you can bring in your suitcase but it matches back to the straw
00:13:53
of our heart and then you've got the sarong and the open shirt and like the whole look is very very
00:13:58
obvious and very Monday and I think a lot of brands are now kind of replicating that look but that's
00:14:03
okay because we we always find a way to stay ahead of you know of everyone else in that way we we have
00:14:09
so many ideas of all time we could be designing for this brand for the rest of our lives and just that
00:14:14
Monday look is what we love and sometimes we we go to the beach and we see someone that's like
00:14:20
I don't know got in one of the knit dresses but paired it with something that we don't think it should
00:14:24
be paired with and we're like oh my god I know drives like please just buy the look please because the
00:14:29
look is just like so put together and chic and monochromatic and it's matching back and it's just
00:14:36
like makes everyone look so elegant but also we design this stuff for us we are our main customer so
00:14:44
Tasha and I have lived this beach travel lifestyle for so long that we know exactly what we need on
00:14:50
vacation what will be hot in what will be comfortable in what do you want covered what you know when
00:14:55
you're walking along at the pool in front of everyone feeling exposed like you're on a you know
00:14:59
one way secret runway and with overhead lighting you're just not feeling great
00:15:04
you want your sarong and your little slides and like what is it that we've had all these moments for
00:15:09
so many years that now we're like we know exactly what it is and even going into the active it's all
00:15:14
these things what are you bringing on vacation we've got it all for you down to the mini mirrors that go
00:15:19
in the in the bag yeah and the watch and the watch that I'm actually thinking back to an episode
00:15:25
that I did a few months ago with an influencer model she's absolutely stunning and she just became a mom
00:15:31
and we were talking about this idea of you know motherhood making her feel like she can't dress
00:15:38
as sexy as she used to and I think about all these cultural norms and like expectations that we put
00:15:45
on women when it comes to dressing sexy and in this conversation I've been thinking a lot about
00:15:50
like your style evolution but also what it must have taken the both of you as business women to like
00:15:57
yes still have this like sex appeal bathing suits swimwear brand but then also like sit in an
00:16:03
office with people you're like almost trying to wholesale too yeah yeah so do you guys have any advice
00:16:07
for women who like maybe strut about line of like hey I love dressing sexy because I can like I want to
00:16:13
I love my body and it shouldn't be deeper than that but then also maybe feel like they can yeah
00:16:18
I think the wall are all young and just gorgeous and like my mom always says that you'll look back
00:16:24
at one day and just like god look how young and gorgeous I was and we pick ourselves apart so much
00:16:29
and in my head I always have her in the back of my head and she was Miss Australia and she was a
00:16:34
business woman and had her own real estate agency but she always striked the balance between being
00:16:38
really sexy and feminine but also being an absolute boss and I just looked up to her so much it was
00:16:44
kind of like an L words but Kim K but I don't know all these women that like I think you can be smart
00:16:50
and I think you can be you know respected but also be super feminine and sexy and all of those
00:16:57
things and I think there's something so beautiful about a sexy elegant woman who has brains and
00:17:02
is just the whole package you know and oh my gosh you're like blown away you know people impact
00:17:08
that's how for when you guys walk in the room I'm like my mom your mom being you miss Australia makes
00:17:13
a lot of sense it makes perfect no no I don't know I feel like I just that's all you have to say
00:17:17
yeah there we go yeah I just feel like that's that that is such a thing that I wish I could change
00:17:23
about fashion right now yeah I think a lot of women as well with larger cup sizes particularly
00:17:28
right get really insecure about their chest and having their boobs out and having their breasts out
00:17:33
and what will people think of me and all these things and some people are like oh mine are as
00:17:37
perky as yours and all these different things and we keep all of that in mind when we design Monday
00:17:42
because you know we want to show skin but not too much so like if we're if we're doing something
00:17:47
that's you know doesn't have a sleeve then it's long or you know if it's got a very low front
00:17:51
then it's long with a sleeve and like we want to just show the right amount of skin balance yeah where
00:17:55
it still is elegant and you know beautiful and I think also where you wear those things is obviously
00:18:01
like we're not going to go wear that to chat to my mom on here in LA but you know you could when we're
00:18:06
in St. Bart's and you know and we're you know basically wearing like tea street it's under our like
00:18:13
beachwear and no one cares yeah for having like a lily rose death moan it's also like so much about
00:18:18
confidence you know and when you see somebody on the beat and I know this is so cliche but anytime
00:18:23
we see a beautiful woman on the beach rocking some thong bikini or something she's just looking so
00:18:29
hot and she's feeling herself and there's something special when you're on a beach in that environment
00:18:34
where you're glowy and you know you really know yourself yeah to really and we're just obsessed with
00:18:40
women I just we are like women are just such a force you know they really can be the whole package
00:18:46
and they're so inspiring and like they can do it all like we're just like since we started it's
00:18:51
no secret that we're just obsessed with women I mean well because we always as long as you're beautiful
00:18:55
inside I genuinely believe that you are beautiful on the outside and you you find that thing inside
00:19:01
someone and then all of a sudden you look at them and you're like oh my god you're just so beautiful
00:19:05
you know like and it's really to do with what's within and that confidence and where you're at on
00:19:10
your own journey and it really like you know resonates with people I think so I think that sexiness
00:19:15
is not just about what you wear it's about how you feel it's about who you are as a person and all
00:19:20
of those things and I think that's what I love about you know you being so much about style and doing
00:19:25
a podcast about styles because it is something that like shows someone's personality so much and it
00:19:29
is something that's fun and it makes people happy and it's like it's something that in a world where
00:19:34
everything has become about how everyone looks all the time I still think it's important to remember
00:19:39
that it's not about feeling like intimidated by the fact that someone looks beautiful or likes
00:19:44
expensive things or wants to wear a designer bag sometimes it is just again like let's go back
00:19:49
to that carry Bradshaw thing of just like expressing yourself or like feeling excited about something
00:19:54
that you've worked really hard for or you know just those little motivations that it doesn't have to be
00:20:00
materialistic or you know self-obsessive it's just about being a girl yeah fun and all those things
00:20:09
it's how you move through life I had someone one of my favorite things said on the podcast last
00:20:12
year was a friend of mine saying that personal style is not just what you put on every day
00:20:16
yeah tell you treat your friends it's how you move through the world it's like inspired by a
00:20:19
relationship with your mom or yeah no great coworker like so it's so deeply tied to your beliefs
00:20:24
in your morals that it's almost it's so fun for me to dive deep into what people are wearing and how
00:20:29
we're how they're wearing it yeah because it's not just material it's so much deeper yeah you touched
00:20:35
on cup size a little bit and I want to dive into that because I often send people to your guy's
00:20:40
his platform is when they're asking me about finding the right face yes but we have things for you
00:20:46
to yes I know I actually that's a common thing that we want people to think just because we have
00:20:50
the larger cup size like we are designing for the small smaller cup sizes well we always have you
00:20:55
guys in mind yeah no I have myself from you guys and I have it in every color I have the Barbados you
00:21:00
like she knows and then I also I'm actually quite specific is from where yeah I don't like strings
00:21:07
they look funny on me I'm almost such a petite frame that the strings I feel overwhelming that makes
00:21:12
sense I like the one that you guys have with the adjustable okay like a pre yeah I have all three
00:21:17
bottoms and the Barbados top and that's my set perfect yeah and I think I think it's it was such a
00:21:23
important journey for me in finding that as cliche as it sounds because it's how I have now felt
00:21:28
good on the beach being so petite yeah I've like found my shape that works for my box we actually
00:21:33
have a little like slogan for that that we call the Monday moment because it was my Monday moment
00:21:38
yeah we really feel like you are yeah and you tried on at home you're not in a store you're not
00:21:43
feeling weird and weird lighting you're in the comfort of your own home and you try on this swimsuit
00:21:47
and you just go oh my god finally yeah and you just actually feel good and you're like oh my god
00:21:52
now I get what Tashin that I've been talking about you know like I do feel really good in this I
00:21:56
feel comfortable and sexy and that's the Monday moment yeah that's how I found mine but you are
00:22:01
both of you talk about fit a lot so yeah what's your best advice if there are people listening
00:22:05
right now who feel like they haven't had their Monday moment yet yeah well we so for me I
00:22:11
grew up literally having to have a woman in Hawaii hand so my bikinis for me because literally
00:22:19
nothing fit me and the swim that did fit would look like some hideous maternity bra
00:22:25
and I'd always look at suits that everybody else was wearing me like I could never fit that you know
00:22:30
their extra large wouldn't fit me it would look like a medium so we talk a lot about fit for a larger
00:22:36
cup size because it's really something that we're proud of and we're still working to perfect but
00:22:43
we have so many incredible styles that suit a larger cup size that are supportive and that are
00:22:49
adjustable at the back and over the shoulder which was a big thing because you know I need to tie
00:22:56
it as tight as I can around the back and then still have the support whereas you're 32 bust I'm a 34
00:23:02
and you're a double D I'm basically we're basically almost the same size double D and so we need it
00:23:09
to be completely adjustable everywhere like a lot of people will just go for with a larger cup size
00:23:15
alpama which is a tie bikini because they're like that's the only thing that works for me
00:23:19
because it's an over the shoulder pull it's adjustable yeah you know it's fully adjustable but we
00:23:24
always encourage people to try new styles because everything is so adjustable and keeping in mind
00:23:30
that just because you're you know a large cup size doesn't mean that you're a large around the bust
00:23:34
or you might be a medium cup size but an extra large around the bust and we just don't understand
00:23:40
how people make cloth bikinis and you know every single one of our bikinis is a tie back and some
00:23:46
people will be like will you ever do cloth ones and I'm like no because not everyone is the same size
00:23:52
and you need adjustability and like Devon said we're always working on perfecting the fit like we're
00:23:57
never ending fit fittings in our office with all different cup sizes and we don't want the swimwear
00:24:03
to feel like bras we do still want it to feel like a bikini and swimwear and feel light and also just
00:24:08
like feel comfortable on you because when you have underwires digging in it all adds to your mood
00:24:13
at the beach it's you know when you've got things hurting your neck and all of those different things
00:24:16
or digging in on your side it makes you it affects your mood it also starts from the chopping experience
00:24:23
itself which is how our v-range came to life because the size extra large just sounded so bad
00:24:31
you know and if your v-range is so obvious for a voluptuous it goes v double v triple v so very
00:24:37
voluptuous and very very voluptuous yeah just having that mentality from the beginning that you're
00:24:42
you're not an extra large your voluptuous and also it's sad to think that anyone would like
00:24:48
feel bad about themselves just because someone has poorly designed something to make them not feel
00:24:52
comfortable in their body like I think so many times women are uncomfortable you know at the beach
00:24:58
or within themselves because they don't realize that they you know the digging in and all of those
00:25:03
things it's not just about you not feeling comfortable physically it's like mentally you actually
00:25:07
also like why do I look like shit today or like why am I like feeling like I have a huge muffin
00:25:13
top and it's like you don't have a huge muffin top you're wearing a bikini that is digging into
00:25:18
what are your beautiful curves that are actually really beautiful and something to be celebrated
00:25:23
but unfortunately you're just not feeling it because the things that you're wearing are not
00:25:28
accentuating those things in the right way so and on the beach we're half naked so that's when
00:25:33
it's the most important to have everything you know fitting and feeling great supported unsupported
00:25:39
it's the most vulnerable place you'll ever be is at the beach in a beginning because even with
00:25:43
lingerie we can turn down the lights and light some candles you know getting a bright side you have
00:25:48
no controls so you need your once the wrong you need all your things to just feel really comfortable
00:25:53
and beautiful and yeah we also do always say like and since a bikini a day we've really been about
00:25:58
like going to the beach shouldn't be this big thing that makes you feel stressed it's actually meant
00:26:04
to be like really a beautiful relaxing happy place and you know we're putting all this you know
00:26:09
emphasis on how you look and what's going to make you feel comfortable but the truth is
00:26:14
you should just be running around and swimming and having fun and when we go there
00:26:17
we're just getting the salt on our skin and the sun on our face and we just feel happy you know
00:26:21
what I mean it's a happy place for us it's all about that moment and I think we love that that
00:26:26
comes through with the brand you know like we love that people sense that I think you guys do
00:26:30
and I mentioned this earlier in the episode you guys do beach styling so well thank you
00:26:36
what is some of your advice or if you guys have little tics and trips tips and tricks there we go
00:26:41
or like is it a is it a way you're styling your hair is it a glam tip like what is it that gets you
00:26:48
be ready there's a lot yeah I think like the hair and makeup for us we really try to keep it natural
00:26:54
at the beach we're like really even in our Monday campaigns we just do our own makeup very minimal
00:26:59
it basically comes off throughout the day like no one's wearing a lot of makeup I think you really
00:27:03
just need to keep it natural and keep your SPF duiness a nice yeah SPF base and like a dewy balm
00:27:10
it's a pen yeah mine I use it every I'm using it now as foundation I just use the Alastin
00:27:18
do you know that yeah they're great and then for body we like we love copari oh wow I've seen
00:27:24
that and I feel like I used to use their lip balm but yeah no they have SPF shimmer which that is
00:27:30
a very big part of why we look good yeah you cannot go to the beach with like dry crusty no honestly
00:27:37
that's that's like maybe 50 percent of it you're so glowing in golden but we like moisturized
00:27:41
twice a day we're always oiled oiling and like we're like little babies that are oiled up at all
00:27:46
times so but we were very strict about the SPF so when I say oil we're not like sun tanning with oil
00:27:51
yeah it's like SPF oil but then I think from a really young age for us you know when we first started
00:27:56
traveling to Europe or even before then we were just so inspired by the European woman and how
00:28:03
effortless but relaxed but put together you know there's all these things about kind of how they
00:28:08
dress that are opposing ideas you know they're so put together in the linens just look so beautiful
00:28:14
but then they're very relaxed and effortless and very natural but like elegant and like just all
00:28:20
these things that combine that's really our inspiration when we get dressed for the beach is just like
00:28:25
yeah balancing all those things and we do like to make a statement we don't just like to like go to
00:28:29
the beach wearing whatever we love to like put a look together and we have a lot of fun with it
00:28:34
and we're very specific about the fabrics we use for beach wear too very like I said everything is
00:28:39
really really intentional and we're like anything we bring out we're going to have to be wearing it
00:28:44
and we hate wearing something that we don't like like I cannot tell you how much we want wear it
00:28:49
even if sometimes we do something and then we realize we didn't like as much as we thought we'll
00:28:53
immediately nip it from the line because we'd be like this was not what we thought it was going
00:28:57
to be and we put in so much effort and every now and then something will get through
00:29:00
that we're talking to our design team and out you know and our whole buyers and stuff we're like no
00:29:05
this is not it get rid of it immediately like it's not if we're not going to be comfortable
00:29:09
wearing it actually just won't even sell so we're really really specific about the linens because
00:29:14
what people don't realize about linen is there's very structured linens that crease really easily
00:29:19
and they're beautiful to wear like I feel like reformation and brands like that have beautiful linens
00:29:23
that you steam it and you wear the linen dress out and it looks amazing yes and you'll wear it to a
00:29:27
wedding but you are not going to want to wear that same dress to the beach yeah so with our
00:29:33
resort wear and beach wear we actually want it to be resort and beach wear we're not bringing out
00:29:38
things that are like you know some people will be like why are all these dresses sheer with all
00:29:42
of our beautiful crochet lurex nets because we're like because it's beach wear you know you're meant
00:29:47
to wear bikini under it it's meant to be a bit fun and sexy and beachy and we do a little bit that
00:29:52
kind of lean towards the more ready to wear aside but you still should always be able to wear it to
00:29:57
the beach and with the linens and our cottons and all of these different fabrics it's very very
00:30:01
important that if you pack it in your suitcase a lot of the time you can pull it out without
00:30:05
steaming it and just shake it off you put it on like so wrongs and everything but if you've got
00:30:11
really structured like stiff linens they they're not going to look good they're going to be so
00:30:16
crease and horrible looking and we're so impatient when we travel yeah there's no way you're like me
00:30:21
the beach now yeah yeah you'll just need to pull it straight out of the suit and walk down
00:30:25
so everything's really with that in mind and we're really really picky without fabrics but do you
00:30:30
think that's like such an interesting kind of white space that you guys felt I think about before
00:30:34
Monday swim where was I looking for beach where only right not a nit dress that I was buying from
00:30:40
somewhere else and repurposing it for the beach right yeah there was the masonry of the world there
00:30:43
was the vitamin A of the world yeah but like nothing that felt younger affordable and exciting yeah
00:30:50
and I think that there's a lot of brands that you can find a piece from that you love yes but it's rare
00:30:55
you know I have a few brands in the ready to wear category that I know I can go and find 10 things
00:30:59
from it any time that I happily take home but a lot of the time you'll see you go shopping and you are
00:31:05
lucky to find one thing in a store that you like once and if and when we do have Monday stores people
00:31:10
are going to go in and we even when we've had like pop up at the grove people go in and cry because
00:31:16
they go in and they try they don't even know what to do because there's so many things they want to buy
00:31:20
everything that was me that was like I somebody else actually cried and then it made us cry
00:31:27
yeah so sweet yeah like finally finding something it was like I love everything I feel so good
00:31:32
yeah it's just so nice that like we actually wear every I always say if we didn't own the brand
00:31:37
I all my money would be gone to the brand yeah because I would just have to buy everything I wouldn't
00:31:42
know what to like I wouldn't know how to choose do you think it's also good I think that's why Monday
00:31:48
the success of it has been so prominent because people just find that Monday moment for themselves
00:31:54
they're like oh I can go on the beach and I can feel really good we have a really high return customer
00:31:59
rate so I'll return customer rates like 50 to 60% which is extremely and for people that don't know
00:32:04
that's not the amount of returns that we get that's the customers that keep coming back for more
00:32:08
and we've always had this intention with Monday where we want it to be the Calvin Klein of swim
00:32:13
obviously Calvin Klein has their own swim but when you're a Calvin Klein guy or girl you just keep
00:32:18
buying the Calvin Klein's the underwear you know what I mean like the guys just buy the same box
00:32:21
always every year and we want it to be like every summer okay I'm going on my trip what does Monday
00:32:26
got for me and we really want it to be something that 20 years from now you're still coming back to
00:32:30
Monday and I think what's made it so successful is that I think we have done a good job at striking
00:32:37
the balance between a commercial Instagram brand and something that feels a little bit more elevated
00:32:42
and aspirational and we are very very intentional with everything we do with marketing to make sure that
00:32:48
you know we're appealing to all customers in that way we don't want to pigeonhole ourselves as
00:32:53
being too Instagram-y you know like we show a little bit about the item scenes but we're not
00:32:58
constantly editing reels of everything we do and uploading on the brand you know and then we have
00:33:02
our more high-end really you know special marketing moments that are very you know elevated and branded
00:33:08
really beautifully and we we spend a lot of money and put a lot of time and effort and our teams
00:33:13
work very very hard to create those moments and I think I think that that's what's made it
00:33:18
successful apart from the fact that no brand can survive unless the product is genuinely good yeah exactly
00:33:23
with the quality I mean I still have suits from our first collection we ever did my favorite marketing
00:33:28
PR moment for you guys was what was it like seeing Martha Stewart on the cover of a magazine in Monday
00:33:32
I think I would pass out marbles yeah she's an icon and now I watch her Netflix thing and now I'm
00:33:38
even more obsessed oh my god they showed it I was like yeah I literally have it printed in my home
00:33:42
but is that also a testament to like how everyone can wear money you know like some we we run in like
00:33:47
let's say your mom for example we run into so many moms and they'll be like I want it for my daughter
00:33:52
and then I'm like what about you yeah I'm like we have so many things for you you would look stunning
00:33:56
in Monday you know she look like incredible she's such an icon we were so happy I was like I don't
00:34:01
care about any of the super walls Martha even when Margaret Robbie were when she was pregnant we
00:34:06
were like oh my god yeah like just it's we never get over seeing these iconic women wearing the
00:34:12
brand it's really cool I remember seeing a few years ago you were organizing your closet oh yeah
00:34:18
and all of your bathing suits I remember you opening your drawer one day and they were all
00:34:23
perfectly oh yeah and it was like this beautiful rainbow and I was like okay I'll get there
00:34:29
eventually maybe and both of you are actually in renovation process right now yes we did your
00:34:34
closet you're building your dream home in Australia I'm gonna make a trip over yeah oh my gosh dream
00:34:39
house it's gonna be crazy but tell me as like designers and as people who obviously have insane
00:34:44
swim collections like what's in those closet closets right now that you're like how did I live with
00:34:49
how do I survive without you just answer this one I don't know organization freak I am well
00:34:54
firstly I was in the law she does I do so that's you're the same there's this incredible girl named
00:35:00
Kelly okay in LA in LA okay so I can't take credit for this okay she did it okay thank you Kelly
00:35:06
but I had the vision I read it I had the room and it was one of my favorite rooms in my house
00:35:13
because it overlooks my backyard and it's you can see all the trees and there's all these beautiful
00:35:18
old Spanish windows that open up and I was like something has to happen here so we built the closet
00:35:23
around the windows and it's for me it's all about the dividers and the labels from a big label girl
00:35:31
so the sunglasses divider all of the jewelry dividers then I have do you have like the felt down
00:35:37
on the drawers yeah everything that's a move I think the baskets are a big thing too yes basket
00:35:43
she did my LA closet she because she came in did mine which just changed my life and what's nice
00:35:49
about mine and your closet is that we're not sharing them with guys oh my god my house I obviously
00:35:57
share with Theo and I'm like hmm why do you have so much stuff in here you should have none and then
00:36:02
out LA closets are just out closet so it's like all just the girl it's a dream I asked a family friend
00:36:09
who's been married for like 50 years I was like what's the key to marriage and she looks at me and
00:36:12
she goes honey separate closets yeah separate bathrooms yes that's I mean honestly I don't know
00:36:17
what I'm gonna do I'm gonna be like you're gonna have no room for a guy take the guest room for your
00:36:21
closet yeah for something she redid my LA closet she put baskets like at the tops of the closets
00:36:28
in any open voids that things were just kind of hanging around there and then put labels on the
00:36:33
baskets and it made everything look so neat and so clean and just all our little bikini drawers
00:36:38
and accessories and things they're just not out and about everywhere it just looked really I will
00:36:42
say if you're gonna redo your closet just make sure there's extra extra room for shoes because I've
00:36:47
already filled mine up yeah for sure I actually think the one thing that drew me to your closet
00:36:52
and something that I'm struggling with with mine right now that I'm about to redo which is insane
00:36:55
because I just did my closet lighting oh yeah the LAD strips where really and case you didn't notice
00:37:02
they love lighting these guys even if it's lighting up shoes anything but like the LAD strips that
00:37:08
light up each shelf and also the lighting that you like put in the room like it should be warm yes
00:37:13
it should be nice and like even if your closet is in your bedroom you have the smallest closet
00:37:17
in the world doesn't matter like even getting LAD mirror that maybe brings warm light into your room
00:37:21
it changes your literal self-esteem everything you have bad lighting in your house
00:37:25
I'm sorry we're sorry you will never be happy I changed your design your overhead light I changed
00:37:30
the light bulbs to be like the lighter more yellow tone yeah like fluorescent lights and I was like
00:37:34
Alex I think I'm dying yeah like yeah no go up take a ladder and change the 30 light bulbs right now
00:37:41
it did it drove me mad I felt like I was in hospital yeah now we have like a warm oh no I'm even like
00:37:46
when we're designing our house right now and I've worked with the architects and interior designers
00:37:50
I've been like I don't want one light over someone's head in front of a mirror we're like anywhere
00:37:55
that someone's saying I mean I put the light behind them you don't want to I don't want my guests
00:37:59
coming over and they go into the bathroom and look at themselves and go oh my god I don't know
00:38:03
I'm wherever I'm like you know I want them to go like sexy I'm such a good mood it makes me
00:38:10
like so hot yeah and we will definitely be replicating that concept in anything we do in the
00:38:16
future with Monday I love yeah I love that that's fine about that yeah okay I want to close out
00:38:21
the show by getting both of your ideas on some fun somewhere trends for 2025 what are you guys excited
00:38:27
about for this year okay well um I think that the two-tone trend is definitely going to continue
00:38:33
which I'm excited about because alcovelli top and covelli one piece which was one of the first
00:38:39
designs we ever made has literally gone viral every single fast fashion brand is now copying it
00:38:46
which I'm just plattery I know I don't tag us in the doops but anyway if you want the
00:38:54
doop get the doop and nothing is good is the real thing anyway the two-tone is continuing and that's
00:38:58
a major moment I love it it's such a like Chanel class very she feminine but you know very
00:39:03
put together look I feel like hardware is really something that people are I think people are
00:39:09
just wanting their swim to become more elevated more luxurious feeling and a little bit more
00:39:14
accessorized whereas in the past it was really really like no hardware at all really and a lot of
00:39:20
our styles are seamless with no hardware and that was really a trend and now people are wanting
00:39:25
more hardware and that kind of Chanel-esque look I think we're like getting dressed up yeah that
00:39:31
was kind of always my pain point was like I like to dress up I'm always like kind of in a look and
00:39:34
then I go to the beach and I'm like well here I am in my yeah swimming suit yeah feeling a bit
00:39:40
underdressed yeah yeah it's like how can we spice up a bit love that so much of the swimwear industry
00:39:46
is now really going for the beautiful swimwear dresses and the crochets and all of that is so much
00:39:52
fun to see so I'm really looking forward to seeing you know what other brands are doing and then
00:39:57
I'm really excited about the silver that's coming out yeah next year it's going to be bananas
00:40:06
I can't even yeah I'm really nervous right now so it really is so here for it
00:40:13
I never know the mixed metals so our silver is coming out with the gold hardware
00:40:19
so we're mixing you know we love the mixed metals look beyond so fun yeah but 2025 is going to be
00:40:25
like literally insane we've designed up until the end of the year and I I it's hard to like always
00:40:31
be excited about what we're doing right now because we're always in two minds where we're like oh my
00:40:34
god I can't believe what's coming out now we're so excited but we also know what's going to come out
00:40:38
and we're like it's just killing us I mean it's going to be it's a good problem next summer I guess
00:40:44
is going to be crazy yeah I'm so excited yeah yeah I can't wait to see it guys thank you for doing
00:40:50
this I always feel so much gratitude when I have friends that come on the show yeah it just feels
00:40:55
like such a fun moment and it's such a great conversation and I have admired both of you for so
00:41:00
long well same to you and you're always family to us we love you so much thanks for doing the show
00:41:05
thank you. Thank you.
00:41:35
please note that this episode may contain paid endorsements and advertisements for products
00:41:45
and services individuals on the show may have a direct or indirect financial interest in products
00:41:51
or services referred to in this episode.
