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Let's Get DressedMadeleine White on DIYing Her Dress for the CFDAs, Viral Fashion, and Relaunching Her Brand See You Tomorrow
Let's Get DressedMadeleine White on DIYing Her Dress for the CFDAs, Viral Fashion, and Relaunching Her Brand See You Tomorrow
Madeleine White on DIYing Her Dress for the CFDAs, Viral Fashion, and Relaunching Her Brand See You Tomorrow
Update: 2024-11-04
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Description
Remember when Madeleine White broke the Internet by cutting up a Prada jumpsuit and wearing it to their fashion show in Milan? Today, we're breaking down her journey to becoming TikTok's DIY queen - from that viral moment, to re-creating a dress Bella Hadid wore to the Cannes Film Festival at home, to creating the gown she wore to the CFDA Awards just last week. She also shares her best tips for learning how to create at home, a bridal update, and exciting news about the re-launch of her brand, See You Tomorrow, coming this December.
Love the show? Follow us and leave a review on Apple Podcasts and Spotify. To watch this episode, head to YouTube.com/@LivvPerez
For more behind-the-scenes, follow Liv on Instagram, @LivvPerez, on TikTok @Livv.Perez, and shop her closet here https://shopmy.us/livvperez
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Posh Peanut: Go to PoshPeanut.com/LGD, and use promo code LGD for 20% off your first order!
Produced by Dear Media
This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.
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Transcript
00:00:00
The following podcast is a deer media production.
00:00:05
Hi guys, welcome back to another episode of Let's Get Dressed.
00:00:10
It's your host, Lythras.
00:00:12
Do you guys remember a video that went viral last year where an influencer was in Milan
00:00:18
for Milan Fashion Week.
00:00:19
She was going to the product show and she posted a get ready with me video where she had
00:00:23
a $2,000 product jumpsuit and she cut it up and made it her own.
00:00:28
It went from a jumpsuit to a crop top skirt and leg warmers and it was a pretty iconic
00:00:32
moment.
00:00:33
I'll never forget it.
00:00:35
And it was the one and only Maddie White who joins us today on the podcast.
00:00:39
Since that moment, Maddie has truly become the DIY queen of TikTok.
00:00:44
We've seen her cut up prod a jumpsuit.
00:00:46
We've seen her recreate, address that Bella Hadid wore to the Comfield Festival right
00:00:50
at home.
00:00:51
To even creating the gown that she wore to the CFDA Awards just last week.
00:00:55
In today's episode, Maddie and I got to sit down and talk about her best tips for learning
00:00:59
how to create and fill your wardrobe right at home.
00:01:03
We talk about some of her favorite moments in viral fashion, a little bridal update to
00:01:07
what she's getting married next year, and some very exciting news about the relaunch of
00:01:11
her brand.
00:01:12
See you tomorrow coming this December.
00:01:14
I hope you guys love this episode.
00:01:15
Let's go get dressed with Maddie White.
00:01:19
Welcome to Let's Get Dressed.
00:01:21
Thank you.
00:01:22
I have been really excited to have you on because there are so many looming questions
00:01:25
I'm so excited to hear from you on.
00:01:27
Yeah.
00:01:28
Firstly, being, tell us about the CFDA dress.
00:01:31
Oh, it's been a journey.
00:01:34
It's been a fun journey to watch by myself.
00:01:36
I'm proud of you.
00:01:38
It's been, because I decided I wanted to do it, because usually a red carpet comes up kind
00:01:42
of last minute.
00:01:43
Whereas I knew about this one for like a couple of months beforehand.
00:01:46
And so we decided, me and my team, like I'm going to DIY my dress.
00:01:50
And we had to get approval from Amazon because they were bringing me, and it took a while
00:01:54
for them to say yes.
00:01:55
And we're like, okay, this has to be good.
00:01:57
It was not a little hack it up and call it a day.
00:01:59
I knew it had to be well made and properly done, which I've truly never done before.
00:02:05
I've never made anything more than a thrift lip or something.
00:02:09
That was already an existing garment that I just flipped.
00:02:13
I'm not somebody that typically makes things from scratch.
00:02:16
But I decided I was going to do it.
00:02:17
I started working on it last week.
00:02:19
It's actually going way better than I expected.
00:02:23
It's not done yet by the time the parts out.
00:02:24
It'll be done.
00:02:25
I hope you guys can see it.
00:02:26
I hope you guys love it.
00:02:27
It turned out great.
00:02:28
If it didn't, I'll be crying somewhere, because I have spent so much time and energy building
00:02:34
this dress.
00:02:35
I have been like just watching YouTube Jorles.
00:02:37
I have like three views on how to do every single step.
00:02:41
Yeah.
00:02:42
But it's turning out really, really good so far.
00:02:43
And I wanted to, you know, take inspo from something that I didn't want to do anything
00:02:47
too recent.
00:02:48
Didn't want to just fall on copy something.
00:02:51
So I took inspo from this dress that Audrey Hepburn wore in funny face.
00:02:55
I was my inspo.
00:02:57
It's looking pretty, pretty close.
00:02:59
It is.
00:03:00
I saw you brush this morning and I was like, you know, I saw, I've been like watching the
00:03:03
progression.
00:03:04
So I saw it from like the muslin to this and I, when you posted the, like, dress on your
00:03:08
body this morning.
00:03:09
I was like, she's doing it.
00:03:10
It's going really good.
00:03:11
It's going well.
00:03:12
Yeah, I was like, I feel like this is my opportunity to be like for people to know that
00:03:17
I'm serious and I actually do have knowledge about, like, construction of garments and about
00:03:22
fashion.
00:03:23
And I am really passionate about it.
00:03:24
So I'm taking it very seriously and I'm hoping that it will pay off.
00:03:28
I love it.
00:03:29
It's been really fun to watch you do it.
00:03:30
And for listeners who don't know what the CFDAs are, they're in a workshop that happened
00:03:33
last week by the time you guys are listening to this.
00:03:35
It celebrates American designers, Jenna Lyons, host of the Red Carpet.
00:03:39
It's a really fun event.
00:03:41
Yes.
00:03:42
Tell us a little bit about you going to the CFDAs.
00:03:44
That's huge.
00:03:45
Yeah.
00:03:46
Yeah.
00:03:47
Again, it's, it's, I feel like one of the more prestigious events and fashion on the calendar.
00:03:52
So I'm so happy and, and honored to be invited and to get to walk the carpet.
00:03:58
And I knew it was like probably one of the biggest carpets in my career yet, if not the
00:04:01
biggest.
00:04:02
Hence why we were like, okay, we have to have a look.
00:04:05
We have to have something because there's going to be a lot of eyes, a lot of press.
00:04:09
All those moments that you want.
00:04:11
And so I wanted to think outside of the box and do something that probably nobody else
00:04:16
is doing.
00:04:17
Definitely not.
00:04:18
Definitely not.
00:04:19
Yeah.
00:04:20
It's a very industry-facing event.
00:04:21
Exactly.
00:04:22
Exactly.
00:04:23
Exactly.
00:04:24
Exactly.
00:04:25
Exactly.
00:04:26
Exactly.
00:04:27
Exactly.
00:04:28
Exactly.
00:04:29
Exactly.
00:04:30
Exactly.
00:04:31
Exactly.
00:04:32
Exactly.
00:04:33
Exactly.
00:04:34
Exactly.
00:04:35
Exactly.
00:04:36
Definitely not.
00:04:37
Definitely not.
00:04:38
Definitely not.
00:04:39
Definitely not.
00:04:40
Definitely not.
00:04:41
Definitely not.
00:04:42
Definitely not.
00:04:43
Yeah.
00:04:44
It's a very industry-facing event.
00:04:45
Exactly.
00:04:46
Exactly.
00:04:46
Exactly.
00:04:47
Exactly.
00:04:47
of fabric and trying to make sure to see how it dries because I'm like, what if it dries
00:04:50
all wrinkly and then I can't. I and it will steam it like there's so many variables with paint.
00:04:54
And then I realize like testing it out that it does like bleed through on the back and I'm like,
00:04:58
"Yeah, that would have been a disaster if I had like, thank God you're testing."
00:05:01
Yeah. Thank God you're going to be painting it similarly to the Audrey Hepburn Dross,
00:05:05
are you taking your own inspiration?
00:05:06
I'm going to do a floral motif but I'm going to switch off the colors and kind of do my own.
00:05:10
Just see where it takes me as I like paint it but I am doing florals like she has on us.
00:05:16
I also really love, you know, I'm from like a content creator perspective that Amazon
00:05:21
partnership is very creative. Yeah. To say, "Hey, I'm not going to wear an Amazon dress but I'm
00:05:25
going to use tools from Amazon to create this moment." Exactly. I think it's really innovative
00:05:31
and outside of the box. Yes. How did you come up with that?
00:05:33
Totally. I just, I have been working with Amazon for quite a while on the like partnership side
00:05:38
and the like amount of garments that they had available to wear because it has to be obviously
00:05:44
available on Amazon is pretty limited. It's, you know, they have some amazing designers on there
00:05:49
but you know there's more than just me going and I didn't want to run the risk of like wearing
00:05:53
something too similar to someone else and I was trying to think about like what is actually
00:05:58
relatable to my audience because like the majority of my audience is not going to be buying a
00:06:02
$15,000 dress on Amazon which is awesome and I love that they have the available on the luxury
00:06:07
site and the luxury site is like my favorite place to browse. Such a good place to browse.
00:06:10
But I knew that my audience was probably not going to engage with it as much as they would.
00:06:15
I get questions all the time about like where would you start? Where should I start sewing?
00:06:20
Where should I? What machine should I buy? Like I really want to get into it. What do you recommend?
00:06:24
And so that's why I pitched it to them. I was like, "Hey, what if I did a DIY moment and I
00:06:28
as I do the journey, I'm going to include all my sewing tips and I have like lists on my storefront
00:06:33
that have beginner machines and all the little beginner kits that I use when I start. I learned
00:06:38
how to sew and I just felt like that would resonate so much more and then I'm going to tie in with my
00:06:42
Amazon accessories and my shoes and everything." And yeah, I just felt like it made more sense to my
00:06:47
audience and I knew that it would probably get a bigger reach that way. And yeah, I just wanted to do
00:06:53
something a little bit different to make sure that I was not doing the same things everyone else.
00:06:56
Love it. I also think one of the most important things, no matter what you're doing in this space,
00:07:01
is meeting your audience where they're at. Exactly. Yeah, amazing. Speaking of big dress moments,
00:07:07
you are also on the hunt for a wedding dress at the moment. I am. How is that going? Congratulations.
00:07:11
Thank you. It's done, to be honest. Oh, I'm so happy for you. Yeah, yeah. Yeah, because you just got
00:07:16
married. I did. Thank you. Your dress is absolutely beautiful. Thank you so much. You're at
00:07:19
Elie Shaw, right? Yes. It looks absolutely stunning. Thank you so much. It was it's so much fun and I
00:07:24
I'm so excited for you. You're going to enjoy every minute of it. Yeah, I'm honestly so happy
00:07:29
the dress. The dress hunt is over. It was like, I started to get dressed by and as I was like,
00:07:33
oh my god, the world just white dresses. The old just white dresses and it really doesn't matter.
00:07:39
So I literally sent my top four to my mom and I was like, can you just pick? Because nobody would
00:07:44
give me a straight answer. Nobody was like, this is the one everyone was like, well, it's whatever you
00:07:49
feel confident in. And I'm like, please shut up. Please shut up. Yeah. And my mom just like,
00:07:55
easy like that one love. Like thank you, mother. I knew I could dress to tell me straight.
00:08:01
And so I was just so happy that somebody made the choice because I couldn't. And I feel like the
00:08:06
worst thing I did was post it on TikTok and share my journey because then it's just like you have
00:08:11
a hundred opinions just swirling around like people like that style on me, even if I didn't like it
00:08:15
that much. And like, I feel like it started clouding my judgment of which one I actually really liked
00:08:20
best. And then when my mom picked the one that she picked, I was like, I think that's the one I like
00:08:24
the best as well. It just not what everyone in my comments on previous videos has been saying they
00:08:28
want to see me in. But I have to just trust that nobody wants me to look prettier on my wedding day
00:08:33
than my mom. Exactly. So I'm trusting her judgment and my judgment. As a former bride, I have my experience
00:08:40
was I like was like, bye, everyone. Yeah. I couldn't do it. Yeah. I have a very like
00:08:47
strong recommendation for brides as they're looking for dresses. It's like, do that first fitting
00:08:53
with your friends with your mom. Yeah. We are siblings. Like, whoever you want to bring, bring
00:08:57
three people, make it fun, make it loose, have a drink, get your hair makeup done, and make it like
00:09:02
an exploratory thing. But after that, you should be bringing one person who you know is decisive
00:09:09
and gives you just the straightforward honest advice. Yeah. And sometimes that's not your mom,
00:09:14
sometimes that's not your sister because they're very emotional. I brought my best friend and she's
00:09:18
the one that picked out the dress that I ended up wearing. And it was my favorite thing in the world.
00:09:23
Any other tips in the wedding dress shopping process that you would share that were helpful for you
00:09:27
while you were looking for yours. I agree with you totally. Like go the first time, friends,
00:09:32
champagne, try on every style. Like even if you think you know what you like, which I ended up
00:09:37
picking on, I thought I liked, but try on one of everything just in case because like some of the
00:09:43
form fitting like the Haley Bieber's long sleeve lace, I didn't think I would love on me, but then
00:09:48
I tried it and I was like, wow, I loved it. So definitely just like give everything a shot and also just
00:09:54
like trust yourself and you'll go and don't let anybody influence your choice because it's ultimately,
00:10:01
if you show somebody, play somebody a thousand songs, they pick your favorite, two people are not
00:10:05
probably not going to pick the same one song and it's exactly the same with dresses. And so you just
00:10:09
have to pick what you feel the best in. Because ultimately nobody cares about your wedding as much
00:10:14
as you care about your wedding. And the only person that's still going to be looking on that
00:10:17
photos in 10 years is you. Absolutely. A quick break from our conversation to thank the sponsor of
00:10:23
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00:10:27
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and adored by so many of your favorite celebrities and influencers too. Let's get back to the show.
00:11:54
Okay I want to get into how you get dressed every day because you walked into the studio and have
00:11:59
like the cutest outfit on ever those shoes are to die for and I think we need to put on everyone's
00:12:03
like holiday wishlist because that for those of you who are listening audibly and not watching
00:12:07
on YouTube, they're like a satin pump with a crystal mu mu bow over it. They are so I think I need
00:12:14
those for like my Christmas outfit. Yeah. So cute. Did come in here complaining about the fact that I'm
00:12:19
not all that comfortable but you know wearing these for comfort and you don't wear heels for comfort.
00:12:23
Yes. People keep like messaging me being like what are your comfy as heels and I'm like how
00:12:28
comfy are we talking? Like you're going to be inherently uncomfortable but like you mean the
00:12:31
comfyest uncomfortable? Yes. Yeah. And if I would if you were to ask me that question I would say
00:12:35
aquasura I think aquasura the comfyest heels ever. My wedding shoes. Was they aquasura? Yeah. Definitely
00:12:42
the best of the best of the discomfort in my opinion. Well the shoe I wore for my ceremony was
00:12:47
like a Jimmy Choo classic white satin pump and then the shoe that I changed to dance in all night
00:12:52
was an aquasura sandal sling back that I literally I like have a bad back so my shoes for the night
00:12:58
went like decrease. Yeah. It went from like a pump to a sling back to a flat. Yeah. And those
00:13:02
aquasurras I had on for hours and didn't even I don't know you remember them like having them on
00:13:07
wasn't a big deal. They're the best love. Yeah. Okay so tell me about your outfit today walk me
00:13:10
through it. It's just I mean I was in a little bit of a I'm always in a rush. I just was like okay I
00:13:17
need to be I need to dress up like it's a fashion podcast. I've gone through my fashion. Thank you
00:13:22
we appreciate it here. And the weather's like kind of in the middle right now in a late it's like
00:13:27
still hot feet want to dress before so I originally had a sweater on it and then I'm let's just like
00:13:32
panic. I'm like okay this first watchy top that I have is like my favorite top ever and in a pinch
00:13:37
I'm just like that'll work I know it'll work. I say for podcasts if you're going like belly button up
00:13:41
you're winning and you're going belly button up. But usually I would love to tell you that I have
00:13:46
like a formula to get dressed but most of the time it's just like me standing in my closet put 18
00:13:52
different things on. I just like okay this works. It's so is it a feeling or is it I've seen a lot
00:13:59
of your getting ready videos and one that sticks to me forever at the aug boots. I'll never forget
00:14:02
it. Oh those were I'll never forget it. I still have those sitting in my closet. I'm like don't
00:14:07
know what to do with them. Yeah but honestly like at this point you did the thing with them which
00:14:12
was like create this video that everyone was like holy fucking shit. Yeah anyways do you when
00:14:16
you're getting ready are you like walking into your closet and being like I have this one item I
00:14:20
want to style look around or are you like I want to look hot today. So this is the outfit I'm
00:14:25
putting on. Is it a feeling or an item. Most of the time it's an item especially if I'm filming it for
00:14:29
my my TikTok or Instagram or whatever it's usually an item because people I feel like come to me
00:14:35
for the fun items. The thigh high aug boots or the like super sparkly dresses and all that kind of
00:14:41
stuff. So usually I start with the item and like filled out from there and that's honestly the best
00:14:46
way that I do it like the most effective takes me way less time than today when I'm just like
00:14:51
have free reign and I'm like yeah I know I usually like it when I'm like I either have something new
00:14:58
or like something I've been excited to wear. Yeah exactly so much easier. I walk in and I'm like starting
00:15:03
from scratch. I'm like oh god like it could be a jean. It could be a cardigan. It could be a skirt.
00:15:09
It could be a dress. It's just like the most overwhelming feeling of all time. Yes agreed. I have
00:15:14
been very invested in closet organization recently. Oh yeah I need one of those. How was your closet
00:15:21
organized right now with the loads of incredible things you have? It's it's not it's I have
00:15:27
it's it's not yeah I have like you can see my backdrop from when I film I have all my posters and
00:15:34
my shoes in my office like as my filming backdrop which I don't think is very smart because it's like
00:15:40
here's everything that I have. Disagree can I tell you like okay yes from a security point yeah okay
00:15:44
let's anyways I am very drawn to creators to have a template or a background or staple series
00:15:56
that I know is them. Yes. So like I have an area of my house that's like this beautiful archway
00:16:01
and I always film my videos in front of you because people can be scrolling their feed. Yeah
00:16:05
and say oh there's live. Yeah exactly. I know when I'm scrolling my tech jokin instagram and I see
00:16:10
the cute pink. Yeah exactly. Yeah the flowers on the wall and the last case with your accessories.
00:16:15
Yeah I know it's Maddie. Yes absolutely totally agree I feel like it's so important if you're
00:16:20
or if you do content creation or you want to get into it to have that like background that's kind
00:16:25
of a constant because again like when people are scrolling they know what's you and they know like
00:16:29
even if they're not paying attention to who it is as soon as you see that backdrop that they know
00:16:32
is yours it kind of like oh okay I know what I'm watching here like I know what to expect. So yeah
00:16:37
that's where I keep my accessories and that room is I keep organized because I can't like film and
00:16:42
chaos but my actual closet that has all of my clothes is a disaster. It is like way too small when
00:16:48
we bought our house there was nothing in the closet like no racks like no nothing and I was like oh
00:16:54
are they gonna finish building it because it was like half done they're like yeah yeah and then we
00:16:59
moved in and there was not it was just empty room and I'm like oh what happened to the closet
00:17:03
and they're like oh well most people prefer to like build their own closet anyway okay and a lot of work
00:17:10
then I got a quote for like a custom built in closet yeah like 25 grand later yeah thanks
00:17:16
so I'm like yeah no I can do this with like Kia stuff myself which was like the biggest mistake
00:17:20
of my life I could go back I would just yeah I'm gonna give everybody right now who's dealing with
00:17:25
a custom closet situation just a piece of advice yeah the cost of my Kia situation is the price is
00:17:31
looks amazing and you're super excited putting it together and the quality of it is
00:17:35
terrifying terrible don't do it find any other alternative yeah like even if it doesn't have to be
00:17:41
California closets it doesn't have to be the most expensive thing on planet earth find a bunch of
00:17:45
armours and like put them together like totally find a shelving solution yeah the ikea wardrobe
00:17:51
cabinets are not it no and you'll you'll think you're buying the right panic attack actually that
00:17:57
hot yeah you think you're buying the right right measurements and then they come in and you're like
00:18:01
and then you accidentally it's a me thing or a them I had to order the drool flight three times
00:18:04
because they were different debt so don't realize it was just like yeah my closet a mess it's just
00:18:09
overflowing with clothes and I clear out probably every three to four months I get rid of stuff I'm
00:18:14
taking it to the donation place or to wasteland or wherever it is but yeah I could really use
00:18:20
some better organization in there it's disaster people always ask for closet or I'm like oh trust me
00:18:25
you're like please don't you I get one I believe in like the closet organization as like mental health
00:18:30
yeah and like wellness genuinely like my husband's been having like a crazy week at work and I woke up
00:18:35
the other day like organizers whole closet and I was like here you go yeah this is my gift to you
00:18:39
this is to help you like de-stress yeah because it's that thing you first thing in the morning you walk
00:18:43
in and it's absolute chaos in there you start your day from a chaotic point yep so yeah I'm
00:18:50
here for you if you need help I the way I say to do it yeah call a front over and say help me clean
00:18:56
out and organize my closet and you can take whatever you want avoid I'm getting away yeah yeah yeah like
00:19:00
if there's things in giving away just take whatever you want from it I'm gonna get drinks I'm gonna
00:19:03
get pizza we're gonna make it fun yeah that's usually my sex in the city scene I never bring that up
00:19:08
because people are like how cheesy but they had a point yeah they had a point yeah I'm not telling
00:19:13
you to get the signs that say yeah your neck yeah yeah and like drink out of the champagne bottle
00:19:18
not telling you to do that but I'm telling you to do an iteration of it yeah yeah I'm gonna I'm gonna
00:19:23
do that 100% I think that's great advice I want to get into your DIY a little bit because I think
00:19:27
that's how I first found you I might have seen you first from the ugly boots and I was like oh that's
00:19:34
queen yeah but I actually think the first time that I really saw you and I was like oh wow I'm
00:19:38
obsessed with this person was the product show yeah take us back to the day where you're in Milan
00:19:43
getting ready for the product show and you cut up a $2,000 product jump suit yeah it was probably the
00:19:50
most nerve-wracking day of my life because it came about like pretty last minute because it was my
00:19:55
first invite to the product show I only got invited like the day before like we're waiting to see if
00:20:00
they had a ticket left over by the way for people listening right now that is a very common thing
00:20:05
for creators influencers yeah it is not we don't I decided to go to Paris a week before yeah I took
00:20:12
my flight yeah no in that instance it was like okay proud as maybe a yes so I had like gone to Milan just
00:20:18
in case it was a yes literally the night before like 7 p.m. they're like okay we have a we have a seat
00:20:23
for you but we can't dress and usually in fashion week that alone you will look to wear and like dress
00:20:29
you but they were like we've given away all alone it's like we have nothing and I feel like most of
00:20:35
the town would be like okay I'll just wear some product I already have even now I would be able
00:20:39
to wear some product I already had but at the time I was like very new to my influencer journey I didn't
00:20:46
have racks of products sitting around that I could just throw on to as the show and so I was talking
00:20:51
to the team and I'm like oh you can go to the store right now like 8 p.m. and buy something if you
00:20:57
want to I'm like okay and I'm like my heart's palpitating I do not have the money really to be
00:21:02
spending like buying a full look from product like I had maybe had full like two product bags but
00:21:07
that was like a lot to me so I'm like looking for the cheapest thing in there and unfortunately
00:21:13
like a two thousand dollar jumpsuit was one of the cheaper things that I could get then I was like
00:21:18
talking to the team and I'm like my manager was with me and she's like why don't you cut it up
00:21:22
now such a rule follower I am not somebody likes to break rules I'm not somebody to like take
00:21:26
take risk I'm the opposite of a risk taker and so I look at the product team and I'm like
00:21:31
can I do it and they're like exactly yours yeah yeah if you buy it it's yours you can do whatever
00:21:37
you want with it and I'm like okay and so I just decided we were gonna make a moment out of it and
00:21:45
that I was gonna take this like huge gamble and it was either gonna be then ever inviting me
00:21:50
back again in my life or it was gonna pan out and people were gonna pay attention and so I decided
00:21:57
to do it I knew I had to do it on camera I had to do it with my glam already done like I had one
00:22:00
take one shot even looking bad bad cut yeah it's over with crappy like hotel scissors that I had
00:22:08
like begged for in the lobby and even looking back there was things I would have done I would probably
00:22:12
skip the like warm as but I'm like frantically like okay I'm 20 minutes like let's do this it was part
00:22:17
of the look yeah and so we decided to do it I word to the show first like two days nobody really
00:22:23
picked it up nobody was like that interested and then all of a sudden like three four days later
00:22:27
I am just like blown up and I have a hashtag on Twitter it was like hashtag proud of jumper gate
00:22:33
and oh my god I remember yeah fashion journalist everybody like covering it if they thought that
00:22:38
this was like an abomination or whether they thought that this was like really innovative and cool
00:22:43
and different well people thought it was alone people thought it was alone I thought it was alone
00:22:47
yeah I was like which I would never I was like oh I think I showed like everybody I had spoken to
00:22:53
in the span of five those five days I'm like did you see this yeah yeah I know I would never do that
00:22:58
to alone and even still like we have asked so many brands since like hey are you down for me to cut
00:23:04
something up and they're like I think that was just like a very unique situation because I did own
00:23:07
have to purchase the look because they didn't have many loans left and so it was just like the perfect
00:23:11
little storm where I had this opportunity to do it the brand we're like okay sure you own it
00:23:17
it was like it wasn't like yeah this is all planned and I planned it ahead of time with
00:23:22
Friday it was more just like you can do whatever you want like it's not on us if people hate it but
00:23:27
wait and you were back the next season I was back and I was dressed yeah so jokes on you guys
00:23:33
exactly but I'm honestly so glad and hindsight that I did I feel like it really put me on the
00:23:38
map in terms of like it really got the fashion world paying attention to me as opposed to just any
00:23:43
other influencer and it gave me so much exposure and I'm so grateful for that opportunity and I'm
00:23:49
really glad that I did it in the end and I still have an amazing relationship with Prada and I
00:23:53
still am working with them. I was so done guys yeah yeah I mean also I think Prada is
00:23:58
so known for innovation yeah and I think that they are very they really admire creativity yeah so
00:24:04
I totally that was the perfect fit for that moment made sense and yeah I remember seeing it being
00:24:10
like well like if any brand's gonna accept it it's Prada yeah yeah okay tell me how you started
00:24:16
DIYing to begin with because I know I've seen through the years so many different things that you've
00:24:21
done so obviously Prada moment I remember when you recreated Bella Hadid's dress with a con yeah that
00:24:25
was one of my first yeah that was incredible talk to me a little bit about your beginnings in
00:24:31
cutting it up yeah I I started I learned how to sew when I was probably like 22 or 23 because I
00:24:40
was broke I had no money and I needed new bathing suit for modeling casting and I to me like a
00:24:46
$100 for bathing suit was just like not gonna happen and I'm just like why is this so expensive
00:24:52
and I had my mom so's and my mom would make my Halloween costumes and I was a kid and all that stuff
00:24:57
and so I was like I bought a $30 mini cha sewing machine on Amazon and I'm like if I can make a bathing
00:25:03
suit to wear to this casting and then keep the fabric and make more bathing suits and I'll have like
00:25:07
many to wear that's like a huge win and I look back I should have just bought a real sewing machine
00:25:11
because it would have much easier than that like thinking like it feels really hard yeah and now looking
00:25:17
back also a bathing suits are like the hardest thing to make like yeah it's like fit where it's placed
00:25:23
and like the hood is bathing suits on they were terrible they were not good they were falling apart
00:25:28
but that's how I learned to sew and then after that I was like okay again I didn't have any
00:25:34
money so I was like wanting new clothes to wear I needed new clothes to wear to castings and stuff
00:25:38
so that's when I got into like thrift flipping and making things from items I bought for a dollar
00:25:44
of 50 cents and switching it up at home and then around the same time was when I started posting
00:25:50
on TikTok because it was a pandemic I lost all my income and needed something to do with my time
00:25:56
so I started posting on TikTok and then within like a few weeks maybe I found my niche and I was like
00:26:02
oh people like fashion content because at the time it was kind of like still dancing and it wasn't
00:26:07
content creation the way we know it now on TikTok where everybody has there's a niche for everything
00:26:11
it was just kind of like people doing the woe and stuff I forgot about that yeah so I decided to
00:26:18
start showing my thrift flips on my TikTok and start doing like little transition videos and stuff
00:26:23
and that is really how I got to where I am now was just I learned to sew out of necessity and I
00:26:29
tell everyone it's such a useful skill to have the most yeah I can't tell you how many times
00:26:34
I'm home and maybe I got a new pair of jeans that I love yeah and I'm like I wish I could just
00:26:39
cut the bottoms and re sew the hams right now yeah I'm I'm too like light with the pair of scissors I
00:26:45
used to cut my clothes up all the time yeah same I'm I'm I love hacking away at my stuff and then I'm
00:26:50
like why do I do that why did I just cut that skirt and I think it's okay to walk out with a raw
00:26:53
hand like that yeah not okay yeah for people who want to try DIY what tips do you have for like the
00:27:00
first step of figuring that out for me I would get a nice sewing machine I would not stop in the 30
00:27:08
dollar miniature one that's like basically a tin can I would get like a beginner singer sewing
00:27:14
machine like a hundred dollars it's so worth it the extra like 50 bucks I would get like a basic
00:27:20
machine and sit down with a YouTube tutorial I learned everything on YouTube I've never taken a sewing
00:27:25
glass nothing and just like sit down with a very basic YouTube tutorial find some like tutorial
00:27:30
something that you genuinely want because you're gonna be way motivated to like do it all the way
00:27:33
through if you actually want whatever shirt you're getting at the end of it or skirt or something
00:27:37
or if you want to know how to time your jeans just like sit there with a YouTube tutorial and get
00:27:41
some like scrap fabric at first to figure it out the sewing machine and everything because that's
00:27:45
really the only hard part is once you know how to use a sewing machine and like set it up and you
00:27:51
know how to sew it's really easy it's just like a puzzle like you're just piecing things together
00:27:55
on a puzzle and following directions and just like it becomes really easy you just need to have the
00:28:00
patience to do that first thing but I would just get a beginner machine and then like a YouTube
00:28:05
tutorial for something you genuinely want and just don't get up until you've done it lock your
00:28:11
sewing machine and figure it out yeah I know you're doing the Audrey Hepburn dress right now but
00:28:15
if there was anything in the world that you could DIY what would it be I gosh everything because you
00:28:20
can just make I it's another reason I tell people like this is a really really useful skill to have
00:28:25
because you can make everything exactly how you want it you don't have to trust even a tailor
00:28:30
to take something in and the way you want it like if you really want to snatch the waist and the
00:28:35
tailor doesn't want to do it for you like I'll do it myself at home and that's what I love about
00:28:39
something it's like you can make anything exactly the way you want it if you see a dress online
00:28:44
that you really like but hey I just wish it had some sparkles on it or anything the world's yours
00:28:49
that you can truly make anything you want and that's what I think the beauty of it is but if I could
00:28:54
make anything I mean it's like it's like if I break my dresses I have a bridesmaid dress that I
00:29:01
really really really want or it's like a few impossible to find it's like a vintage Elisabeth
00:29:06
runway look living right free and I haven't found anything remotely close remotely similar I'm so
00:29:11
scared to get just like brand I'm seeing stress online to make it because I've just heard too many
00:29:15
horror stories and so I'm genuinely thinking about just trying to make it myself I mean I was going
00:29:20
to ask are you going to DIY anything for your wedding and I feel like that's a great initially
00:29:24
I was like hell no it's my it's a day off but the same way people ask if my fiance is going to DJ
00:29:29
he's like no yeah the plan was to DIY absolutely nothing but I might end up doing these
00:29:34
barb my dresses at this point it like I can't find them to purchase you I think that would be so special
00:29:40
why not I also think that like that's so intrinsic to who you are as a person like weddings are about
00:29:45
bringing all these amazing things about your life into that weekend and I think if you can do that
00:29:49
that'd be really special I always tell everyone I'm like my DIY is like really good from the outside
00:29:55
but the inside's a bit like yeah you're like it sometimes be a little wonky because I'm like
00:29:59
yeah you can't see it I'm not going to bother finishing that same my very first like sewing like really
00:30:05
viral look because when I made Lily Rose deb on the Met Gollacopit and it was a Chanel look I called
00:30:10
it Versace which like I remember will hold me forever that I called it Versace honestly let's give you
00:30:15
a little let's give you a little credit yeah does have the chains yeah up a Versace dress but yes
00:30:21
it is a Chanel run my look Chanel look it's okay and people always ask me like you should wear that
00:30:26
on a carpet and I might make that fill apart 45 minutes after I finish making that video the chain
00:30:29
start falling off because I was rushing like for some reason again why was I in a rush where was
00:30:34
I going I think it's more about the like the creativity and the storytelling yeah I love
00:30:39
watching you yeah dressed there's narrative to it exactly it's your experience it's your
00:30:44
perspective yeah people always ask like oh like do you actually wear these crazy outfits out and
00:30:49
I'm like most of the time know because my content is not for me to actually wear it's for the
00:30:54
entertainment and for the journey of people watching it at home like those thigh high up boots no I
00:30:59
didn't buy them because I was like oh my god yeah I'm so gonna wear these all over again like this is at
00:31:05
entertainment at the end of the day it's the same as watching a tv show or putting a queer eye on
00:31:09
like it's exactly in my brain a very condensed version and so my goal is to make it as entertaining
00:31:15
as possible not as practical as possible I think you have a really good eye for finding things that
00:31:21
you know will go viral or have some sort of appeal yeah that's different than anything else yeah
00:31:26
if you could get anything right now in the fashion world anything what would you get oh my gosh
00:31:32
I will so this is one of like the hardest parts of my job is finding that stuff like it
00:31:36
because you're like not just gonna go away every time no that would be the easy way but so many of
00:31:43
the like really innovative things that I've posted are from like pretty small designers they're
00:31:47
just like hard to find and like I just spend my time on my instagram expel page like refreshing
00:31:52
over and over again and trying to get it to like pigeonhole me to smaller and smaller and smaller
00:31:56
accounts because that's why you're like get like get to know me yeah exactly yeah like I have so
00:32:02
many cool crochet looks saved that take like a long time to make so definitely a couple of those
00:32:08
like handmade crochet things that I have people love something that looks like something else
00:32:13
they love anything that's like 3d and and like textural yeah anything anything like
00:32:19
that is a optical illusion or like something that looks like something else always people love it
00:32:24
are there any Etsy shops that are your go-to that you love I wanted to say that I have like
00:32:29
specific shops I did get this one really cool gold it like was very scarf really bad which is
00:32:34
why I got it was like a leather corset top that look like a bronze men's like chest statue which
00:32:41
was really really sick I got it and it was huge it was like for men I think like for for like bigger
00:32:48
men to wear to I think that the ads were like for like pride and stuff but I got it to wear as like
00:32:54
in the scalp really bad but did it with like tuxedo pants and it was really really sick so yeah I
00:32:59
just love again looking for like unique pieces on Etsy and just like I feel like there's so many
00:33:03
creative people in the world and you just have to find them yeah for Etsy is like vintage shopping
00:33:08
online yes you have to shift yeah exactly yeah yeah okay let's talk about sea tomorrow which I love
00:33:14
how did the idea come about talk to us about the brand the idea came about well I always want new I
00:33:20
wanted my own brand because ultimately I started on fashion I have wanted to make clothes and
00:33:24
so I was like three always knew I wanted a brand I just needed to find kind of like what it was
00:33:29
gonna be because also it's kind of nobody really knows how to start a clothing brand I didn't really
00:33:35
know where to start and then I thought about doing pajamas so I realized that I was spending a lot of
00:33:40
time more time in pajamas on my account than I was in my actual outfits because I always do the makeup
00:33:45
first and the makeup I'm always in my pajamas and when we're talking about like the backdrop how
00:33:50
people know me for that I was always scouting around for cute pajamas to wear because I needed
00:33:56
something to wear while I get ready and then people started knowing me it's like oh she always
00:34:00
has cute pajamas were you getting your pajamas like all your little sets are so cute and so
00:34:05
it just felt really natural for me like oh this is something that I already use and integrate
00:34:09
into my content my daily life every single day people know me for it and so it just felt like a really
00:34:14
easy easy thing for me to to do and getting the brand and starting the brand wasn't easy but like
00:34:21
in terms of made just make perfect sense and fit for me and we're hoping to expand into more like
00:34:26
ready to wear and and expand into just like all kinds of stuff but sleep felt like a really organic
00:34:32
place to stop those are the creative brands that I love the most yeah where they just naturally fit
00:34:36
yeah exactly it's not like this random or like you know secondary thing yeah it fits directly into
00:34:42
your content exactly yeah yeah yeah yeah yeah I love that ready to wear sounds exciting I know it's
00:34:47
just hard man yeah cuts fits so exactly and just just because you know how to make something for
00:34:54
yourself at home doesn't mean that you know how to mass produce and so I've had to learn all of that
00:35:01
from scratch and and learn as I go and I have made so many mistakes and I'm sure I'm going to make so
00:35:05
many more but yeah so I've had to learn all of that as well what has been the biggest thing that you've
00:35:10
learned as a founder of a fashion brand since you've started oh so much just I would say to just like
00:35:20
not trust the first thing that comes along in terms of like just because somebody says this is
00:35:24
the best way to make this doesn't mean it is the best and to get second opinions and third opinions
00:35:29
and really just like scout around and go to different factories get get different quotes and
00:35:35
just like really do the do diligence is something that if I could go back I would do so much more of
00:35:40
the first time around so that's probably my number one is advice smart yeah any new drops coming
00:35:47
up or anything we can share now yes we so we have been on pause for a little bit while we figure
00:35:53
it out some logistical things and then we are relaunching on December 4th exactly December 1st we
00:35:59
relaunched December 4th we go on sale amazing so we're in the middle of shooting campaign for that
00:36:05
shooting everything so we're going to be back up and running in December and then we will be
00:36:08
monthly drops from then on until I mean we have everything already done until next summer so
00:36:14
we have bridal coming we have like but of course obviously I'm expecting to see you tomorrow
00:36:21
and all the bridesmaids while we're going ready yeah exactly so yeah we have loads coming up
00:36:25
amazing that's so yeah whenever we close the show we always like to ask one question if there was
00:36:29
anything that you can change about fashion right now what would it be I think I could change
00:36:33
about fashion I would say just slow down with the trend cycle turnover just appreciate what you
00:36:39
have in the closet find new ways to wear it instead of just like oh my gosh browns in I need to buy
00:36:44
tons of brown you know like just take a beat you don't need to buy into every single trend
00:36:51
because ultimately fashion editors and writers need something to talk about and so there's
00:36:54
always going to be new trends but I would just say like it you don't necessarily need to buy
00:37:00
something for it every single time just look at what you have think about whether you're still
00:37:03
going to be wearing it next year or the year after and just like enjoy what we already have and
00:37:09
not necessarily feed into the into the consumerism that's happening at the moment
00:37:13
invite a friend over exactly look yes you know your closet yeah exactly this thing yes I love that
00:37:20
yeah this was so fun thank you for coming on I'm so glad we got to do this yes you've been a
00:37:25
guest I've wanted on for a while yes yes you're right.
00:37:55
please note that this episode may contain paid endorsements and advertisements for
00:38:05
products and services individuals on the show may have a direct or indirect financial interest
00:38:11
in products or services referred to in this episode
