How Not to Be an Average Business in Digital Marketing
It’s a given, with the internet age everything is ever-changing. How does your business keep pace to make it visible? Most of all, how do you keep yourself relevant even when you are searchable?
Spartan Media CEO, Jeremy Knauff, gives us a glimpse of his expertise in digital marketing including web design, social media, and SEO. His first advice – don’t be average. Knowing that Google and social media algorithms are constantly changing and are becoming insanely complex, much effort, initiative, and thought should be applied in different aspects of your digital presence.
Jeremy adds that it’s so little about meta tags or coding, not even just about the keywords used. Today, it is more like looking into content and user experience plus hundred more factors. In other words, you have to provide answers and not just promote business.
This episode also tackles the following:
-Is there such thing as oversharing of content when you are an expert?
-Factors that drive traffic to a website which already appears good and relevant.
-How to use data and analytics to track quality of audience engagement.
Listen on and learn very practical and surprisingly easy to understand tips.