How Olivia Yokubonis Turned Heartbreak Into a Brand with 138K+ Followers
Description
After dropping her boyfriend at the airport for a month-long trip, Olivia Yokubonis recorded a late-night voiceover about autonomy in relationships — how important it is to keep discovering yourself, even when you’re with someone. By morning, the video had a million views.
In this episode, Olivia shares how that moment of honesty became the catalyst for building a personal brand rooted in storytelling. We talk about what makes a video truly captivating, why specificity matters more than perfection, and how she transformed heartbreak into a thriving community of 127K+ followers.
If you’ve ever wondered how to find your voice online, or had doubts about whether your story is worth telling, this conversation will change the way you think about creating.
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